Marketing & Social Media Manager

Overview

South Florida's beacon of hospitality, Pier Sixty-Six Resort, returned to Fort Lauderdale. From the famed superyacht marina to the iconic spires of the rotating Pier-Top lounge, a new world of elevated experiences is set to unfold around it. The lush 32-acre waterfront enclave will be home to the extraordinary luxury resort hosting 325 guest rooms, suites and villas, plus an exclusive collection of 91 Private Resort Residences, 12 restaurants and lounges, a luxurious spa, curated pool options and a waterfront promenade with retail and dining. Every space is impeccably designed to both inspire and relax. All met with exceptional service and refined touches that result in truly extraordinary experiences. The Resort will assemble over 600 diverse and talented Team Members to bring Pier Sixty-Six to life and create a new legacy by providing memorable experiences and stellar service to our guests and residents. We aspire to create a caring culture for our team, with state-of-the-art facilities, a first-class employee dining room and most importantly a focus on you as an individual, including your welfare and wellbeing. Pier Sixty-Six invites dedicated, energetic and polished hospitality enthusiasts eager for growth and stardom to join our team, and enjoy highly competitive wages, comprehensive benefits and a culture that honors and respects you.

Pier Sixty-Six is seeking an exceptional Marketing & Social Media Manager to join our team and play a vital role in shaping the success of the

Resort's many amenities and outlets. This position coordinates, executes and monitors marketing initiatives across multiple channels, showcasing inspiring stories for our guests to make their own. In this role, you will be responsible for generating high-quality content, digital assets, copywriting, reputation management and more. This is an exciting chance to develop and execute creative strategies supporting twelve Food & Beverage outlets, the Spa, Marina, Club, Residences and an entire lifestyle community. The position also provides an opportunity to work closely with a collaborative marketing team to amplify brand storytelling through visuals and written content.

Responsibilities

• Assist in developing and implementing social media strategies across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) to tell the story of Pier Sixty-Six.

• Assist in monitoring and managing the resort's online reputation by proactively responding to guest feedback, addressing customer inquiries, and handling comments or reviews in a professional and positive manner to maintain a strong brand image.

• Collaborate with internal teams to align content with reputation management, marketing initiatives, seasonal themes, and special events.

• Maintain a proactive approach to ensure the resort's social media presence aligns with business objectives and industry best practices.

• Monitor & analyze social media performance, providing actionable insights to optimize content & engagement.

• Execute a strategic publishing schedules and regularly update social channels to promote resort offerings and events.

• Capture captivating content (photos, videos, reels, stories) that embodies the luxury and essence of Pier Sixty-Six, ensuring consistency and high quality across all digital touchpoints.

• Assist in managing resort websites, ensuring content is accurate and up to date, and supporting SEO and GEO initiatives to improve visibility across search engines and AI platforms.

• Assist in managing e-commerce platforms, ensuring product information, offers and imagery are accurate and up to date.

• Assist on marketing projects including designs for promotions, digital media, ads, collateral, flyers, etc.

• Write compelling copy to accompany visuals across all platforms, ensuring the tone and voice reflect the luxury, elegance and exclusivity of Pier Sixty-Six.

• Adapt content and messaging to maintain consistency with the Pier Sixty-Six voice, and ensure all communications reflect the resort's brand ethos and luxury positioning.

• Organize and track content creation projects to ensure timely delivery, meeting deadlines, and managing priorities effectively.

• Collaborate with the marketing team to brainstorm ideas, propose creative solutions, and contribute to the development of marketing campaigns and initiatives.

• General administrative needs as assigned.

• Any and all other work as required to complete the primary purpose of the position.

• Perform any reasonable additional tasks assigned by management

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (preferred).

• 2+ years of proven experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.

• Experience in creating and managing content: photography, videography, and editing, particularly for social media platforms (e.g., CapCut, Adobe Premiere Pro, or similar).

• Experience in photo/video shoot management, from pre-production planning to post-production editing, etc.

• Experience in creating marketing materials (ads, promotional materials, invites, flyers, etc.)

• Proficient in managing social media platforms (Meta: Instagram/Facebook, TikTok, YouTube, LinkedIn, etc.) and using social media analytics tools.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.

• Strong organizational, collaborative and time management skills, with an exceptional attention to detail, ensuring designs and copy align with brand guidelines and marketing goals.

• Strong analytical skills

• Sense of urgency-works well in high pressure environments and with strict guidelines

• Exceptional interpersonal and communication skills in written and verbal form

• Ability to work periodic weekends, holidays and events is necessary.

• This position requires the candidate to work onsite.
Physical Requirements

• Prolonged periods of sitting while working at a desk or computer.
• Frequent use of computers, mobile devices, cameras, and other digital equipment.
• Ability to stand and walk for extended periods while attending events, conducting property walkthroughs, and capturing marketing content.
• Ability to occasionally lift, carry, and position equipment or marketing materials weighing up to 20 pounds.
• Occasional bending, reaching, crouching, or kneeling to photograph and record content.
• Ability to work both indoors and outdoors, including exposure to varying weather conditions during photoshoots and special events.

As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:

• Group medical, dental, vision, life, and disability benefits.

• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement

• An employee assistance program.

• Paid time off/sick time

• Participation in a 401(k) plan with a company match.

• Complimentary room nights at CoralTree Hospitality managed properties

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