VP, Social - Emerging Platforms

Vice President (VP), Social - Emerging Platforms We’re helping world‑class brands move at the speed of culture and are looking for a Vice President (VP), Social - Emerging Platforms to lead how our clients show up in the next era of social. This leader will bring deep expertise in community‑driven ecosystems, such as Reddit, Discord, Twitch, Substack, and beyond, and translate platform‑native behavior into business‑driving strategies and activations. Responsibilities Lead the strategy and setup of new and emerging channels by identifying and evaluating opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goals. Guide clients and teams on how brands should evaluate and expand into emerging platforms, build successful activations on those platforms, and create test‑and‑learn models to gauge success in emerging spaces. Serve as a thought leader and go‑to expert on established and emerging platforms such as Reddit, WhatsApp, and Twitch and how brands can credibly show up in these spaces. Articulate insights drawn from emerging platform behaviors, subcultures, and conversational trends, organizing observations into clear strategic recommendations. Collaborate across strategy, creative, creator, and analytics to deliver short‑ and long‑term platform‑specific strategies and playbooks that deliver on objectives. Stay current on evolving platform mechanics, audience behaviors, social‑first best practices, and governance considerations. Partner directly with senior stakeholders and clients to define risk, governance, and brand‑building frameworks within community‑driven spaces. Qualifications Basic qualifications: At least 8 years of experience at a social/digital agency, integrated marketing, or communications firm working as a social media expert and strategist. Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience. Preferred qualifications: Direct experience building brand strategies and executing those strategies in community‑led platforms such as Reddit, Discord, WhatsApp. Familiarity with social media management platforms, including YouTube, Instagram, and TikTok, and tools such as Sprinklr, Sprout Social, and Brandwatch. A passion for social media, from both a branding and cultural perspective. Understanding of best practices and new features/formats across social platforms (established and emerging). Experience in client services, including the ability to understand and assess a client’s needs and to confidently own communications and recommendations in email and presentations. Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast‑paced environment. Exceptional communication skills, both written and verbal, with strong attention to detail and storytelling. Brings a proactive, self‑starting mindset to every engagement and opportunity. Experience with global technology and/or retail brands is a plus. Experience with influencers, creators, and talent partners is a plus. Compensation Salary range: $105,000 - $175,000 per year. Other rewards may include an annual bonus and a Paid Time Off policy. Benefits Medical and dental insurance. Vision insurance. 401(k). Life insurance. Disability insurance. Paid time off. Travel assistance and wellness programming. Equal Opportunity Employer DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know. #J-18808-Ljbffr US001 Daniel J. Edelman, Inc.