Product Manager (Digital Marketing Enablement)

Requirements Bachelor’s or Master’s degree in STEM or a related field

• 5+ years of experience in product management
• Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
• Knowledge of databases and SQL
• Understanding of data pipeline architecture and best practices
• Strong communication skills
• Independent and highly motivated, with a resourceful, “figure-it-out” approach
• Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
• Curiosity, open-mindedness, and an unfailingly positive attitude

What the job involves In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs

• Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
• Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
• Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
• Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
• Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
• Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
• Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

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