Marketing Segmentation Analyst

Job Description

Job Description

Location: Orlando, FL 32801

Type: Hybrid (3 days in, 2 days remote)

Duration: 12-month contract (5/27/27 end date slated for)

Job Summary:

The Segmentation Analyst, will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform. The Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance. Success in this role requires a strong foundation in marketing concepts across digital, social, email, and call center channels. Attention to detail and a commitment to data security are critical, as you will be responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.

Day-to-Days:

• Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference

• Develop operational reports and dashboards to support the team’s performance goals, as well as to research data issues and inquiries

• Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place

• Carefully review and test the accuracy and quality of all data files prior to their delivery

What You'll Bring (Must-Haves/Preferred)

• Bachelors Degree in Marketing, Communications, Information Technology, Database Marketing or related field; or equivalent experience

• Expertise with Microsoft Office applications (Power BI, Excel, Power Point)

• Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases

• Experience working with campaign orchestration technologies (Simon CDP preferred)

• Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers

• Experience mining and analyzing data to drive actionable insights and process improvements

• Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools

• 3+ years of experience delivering targeted audiences within a multi-channel organization

• 3+ years of experience working with campaign orchestration technologies (Simon CDP preferred)

• 3+ years working with reporting/query tools (SQL), visualization tools (PowerBI, Tableau), or project management tools (Jira, etc.)