Demand Generation Manager

Working Hours Monday to Friday 09:00 to 17:30 UK hours Reporting To Marketing Leader Start Date ASAP Salary Negotiable – depending on experience About the role This is a high-impact, results-first hire. FinanSys is at a critical growth point and needs marketing to become a reliable, scalable source of a high-quality pipeline. The Demand Generation Manager owns the MQL engine: planning and executing paid acquisition, managing automation and lead scoring, and working hand in hand with Sales to close the loop between marketing activity and revenue. You will be the person who makes marketing measurable and drives performance. Success is defined by qualified leads in the pipeline, conversion rates, and marketing-attributed revenue. If you are energised by owning a number and building the systems to hit it, this role is for you. Role responsibilities Demand generation strategy: own the plan and the results for MQL volume and quality Paid acquisition: plan, launch, and optimise Google Ads and LinkedIn campaigns with a sharp focus on lead quality over volume Marketing automation: build and manage lead nurturing workflows, lead scoring, and lifecycle communications Full-funnel performance: track and improve MQL conversion rates, cost per qualified lead, and pipeline contribution Define and execute an intent-driven SEO and AEO strategy focused on high-quality traffic and pipeline generation Landing page and campaign CRO: continuously test messaging, targeting, and page performance to improve conversion Performance reporting: analyse data, identify what is working, diagnose what is not, and act on it Channel experimentation: stay ahead of evolving channels including AEO and AI-driven search About the candidate Essential Skills 5+ years in demand generation, digital marketing, or growth roles in B2B Proven track record of delivering measurable pipeline or revenue from marketing Hands-on experience running Google Ads and LinkedIn campaigns optimised for lead quality Strong understanding of B2B buyer journeys and multi-touch sales cycles Experience with marketing automation platforms and lead scoring (HubSpot, Marketo, or similar) Analytical and commercial mindset; comfortable with data and confident in making decisions from it Self-starter who thrives with ownership in a fast-moving environment Nice to have skills Experience in ERP, financial systems, or complex B2B SaaS products Knowledge of attribution models and marketing analytics frameworks Experience with account-based marketing (ABM) or enterprise targeting Exposure to AI-driven search and emerging acquisition channels #J-18808-Ljbffr