Senior Associate, Product Marketing Strategy, New-To-Credit (Hybrid)

Overview New to Credit is a segment within Card that seeks to expand financial access to the 50 million Americans that have limited or no credit history. We are seeking a motivated individual to help drive one of our largest acquisition channels and help take learnings from our Discover product back into the Capital One ecosystem. We’re looking for an experienced Marketing Strategist to drive acquisition marketing, including intent development, test and creative strategy, and in-market execution across multiple channels. The right candidate will have experience leading cross‑functional teams and developing and executing large‑scale, full‑funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast‑paced environment. Responsibilities Manage full funnel marketing initiatives, driving performance for major business intent such as limited time offerings or product refreshes Support direct mail acquisition efforts, ensuring unique new‑to‑credit audience perspective is incorporated into intent Develop an understanding of best practices across channels and programs Leverage problem‑solving and influencing skills to ensure marketing initiatives deliver on intent Bring a data‑based approach and customer‑first innovative mindset to marketing to continually optimize customer experience and in‑market results Translate and communicate business goals into effective creative briefs Manage creative development (with internal creative teams or agency partners) to ensure marketing is on‑brand, high quality, aligned to our strategic intent and delivered on schedule Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results Collaborate with multiple partner teams and navigate/negotiate through a complex organization Ideal Candidate Has experience leading projects in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines Detailed‑oriented with strong prioritization skills Highly effective communication skills with outstanding writing and presentation abilities Experience with a variety of marketing channels (direct mail, digital marketing, website, etc) Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work Basic Qualifications Bachelor’s Degree or Military Experience At least 3 years of marketing experience At least 2 years developing marketing test frameworks that drive results At least 1 year of experience in new product launch marketing or marketing product development Preferred Qualifications At least 4 years marketing experience At least 3 years experience driving creative strategy and optimization plans At least 1 year of experience in marketing Financial Services Benefits & Compensation At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full‑time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part‑time roles will be prorated based on the agreed upon number of hours to be regularly worked. McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level. EEO & Compliance Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at View phone number on click.appcast.io or via email at View email address on click.appcast.io. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One’s recruiting process, please send an email to View email address on click.appcast.io. Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). #J-18808-Ljbffr Capital One National Association