Senior Product Marketing Manager

About the Role

In this role, you will:

• Own how we talk about TLDR and our individual newsletters - positioning, messaging, and narrative across every customer-facing surface.
• Own our competitive positioning: why advertisers should choose TLDR over other newsletters, LinkedIn, Google, and the rest of the ad landscape.
• Own the core sales toolkit - media kit, sales decks, case studies, one-pagers, and talk tracks - and keep it sharp, current, and consistent.
• Own the launch motion when we ship new products or newsletters: structured GTM with clear ownership, messaging, and timelines (no more ad hoc rollouts).
• Partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation.

What Success Looks Like

Within 6 months you will have accomplished:

• Cohesive messaging and positioning across every customer-facing material (media kit, sales decks, case studies) and across the sales team's talk tracks.
• Higher ACV and win rates driven by sharper positioning, stronger talk tracks, and better sales collateral.
• New product and newsletter launches that feel structured and intentional - clear owner, clear story, clear plan - instead of ad hoc.
• Sales reps can articulate why TLDR wins against any competitor without hesitation.

About You

5+ years in marketing, with meaningful time in a dedicated PMM role (not just adjacent marketing or enablement).

Primary skills:

• Strong written narrative ability - you can take a fuzzy product story and turn it into crisp positioning and copy that sells.
• Real sales enablement experience - you've built decks, talk tracks, and battle cards that sales teams actually used and won with.
• Competitive positioning chops - you can size up a market, find the wedge, and articulate why we win.

Secondary skills:

• Launch experience - you've run structured GTM motions for new products from positioning through launch-day execution.
• Cross-functional collaboration with Sales, Marketing, and Product/Editorial.

Nice-to-haves:

• Media, advertising, or B2B publishing background - you understand how ad buyers think and how the buying process actually works.
• Experience marketing to marketers or media buyers.

You'll Thrive Here If You…

• Have strong opinions about messaging and the conviction to push back when something isn't sharp enough.
• Move fast and ship - we'd rather have a great media kit live this quarter than a perfect one next year.
• Can write - really write. PMM at TLDR is a writing-heavy role, and "good enough" copy isn't.
• Get energized by owning a function end-to-end rather than executing on someone else's plan.
• See sales as a partner, not a customer - you'll spend real time on calls, in Slack, and shoulder-to-shoulder with AEs.

Why You'll Love It

Compensation:

• Base compensation: $180,000 - $225,000
• Annual company performance bonus: $10,000 - $43,000

Location: We're 100% remote across the US and Canada. Work where you want - our bands are set to tier-1 city rates wherever you live.

Team Events: Biannual team offsites. Most recently we've gone to New Orleans, San Diego and Park City!

Time to Recharge: Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays.

Health Benefits: Comprehensive medical, dental and vision benefits with a 100% paid option

401(k) Plan: Empower 401(k)

Paid Parental Leave

Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad.

Learning & Development Stipend: For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens.

If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process.