Head of Product Design

Saint Paul, United States | Posted on 09/29/2026

At UNRL, we’re redefining what performance wear means. Wecreate premium apparel that blurs the line between work, sport, and everydaylife — built for those who demand more. Our team is driven by innovation,craftsmanship, and authenticity. We’re looking for people who share our beliefthat people matter, effort counts, success is found in sweating details, andculture drives excellence. Join us and help build a brand that empowers peopleto look good, feel confident, and perform their best — every day.

How did we get here?

We hire great people that fit our culture and have anold-school work ethic.

We make great products and provide our customers with anunreal experience.

We create great processes that enable us to set goals andtrack our success.

The UNRL team consists of a small, tight-knit group of hard-working people with an entrepreneurial mindset. We are building a brand that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?

Job Overview

The Head of Design is responsible for establishing andmaintaining a consistent design vision across UNRL’s product assortment. Thisrole ensures that products, categories, colors, and seasons come together as acohesive expression of the UNRL brand while continuing to push the organizationforward through thoughtful design and innovation. Reporting to the Director ofProduct, the Head of Design provides creative leadership across the Designteam, including coaching and supporting the Men’s and Women’s Designers. Thisrole partners closely with Line Management and Product Development to translateproduct strategy into compelling products while protecting design intentthroughout the product creation process. The Head of Design is responsible fordefining how UNRL products should look and feel and ensuring that creativedecisions balance brand, consumer, and commercial needs.

Responsibilities

• Maintain design consistency across categories, products,collections, and seasons to create a recognizable UNRL design language.
• Establish design standards and guide the overall designdirection of the product assortment.
• Own the seasonal color strategy, including development ofseasonal palettes, color purpose, and application across the assortment.
• Ensure colors merchandise cohesively across categories andcollections while balancing core colors, seasonal colors, and newness.
• Review and provide design direction on product concepts,materials, silhouettes, graphics, trims, details, and overall productexecution.
• Coach and support the Men’s, Women’s, and SMU Designers,providing design feedback, direction, and development.
• Partner with Line Management to translate consumer needs,product briefs, assortment strategies, and commercial priorities intocompelling products.
• Partner with Product Development throughout the developmentprocess to protect design intent while balancing cost, quality, performance,manufacturability, and timeline requirements.
• Drive design innovation through new concepts, materials,construction, details, and creative solutions.
• Maintain a strong understanding of consumer, competitive,cultural, and design trends while ensuring UNRL develops a distinct point ofview rather than following the market.
• Lead key design and seasonal color reviews, ensuringdecisions are made at the appropriate GTM milestones.
• Balance creativity and innovation with consumer needs, brandstrategy, assortment cohesion, and commercial objectives.
• Continuously raise the standard for design quality,consistency, and execution across the organization.

What Good Looks Like

Success in this role means UNRL has a clear and recognizableproduct design language that carries consistently across categories and seasonswhile continuing to evolve.

A successful design leader will:

• Create a clear and differentiated design point of view forUNRL.
• Build consistency across Men’s, Women’s, and SMU whileallowing each assortment to serve its specific consumer.
• Establish a cohesive seasonal color strategy thatmerchandises effectively across the entire line.
• Raise the design standard across product concepts,materials, silhouettes, graphics, and details.
• Create stronger connections between products and categoriesso the assortment feels intentional and cohesive.
• Develop and elevate the capabilities of the Design team.
• Introduce meaningful innovation without creating unnecessarycomplexity.
• Protect design intent throughout development whileeffectively navigating commercial and operational realities.
• Build strong partnerships across Line Management andDevelopment.

Technical Expertise

• Deep understanding of apparel design, including materials,silhouettes, construction, fit , graphics, trims,and product details.
• Strong color theory and color merchandising expertise.
• Ability to build cohesive seasonal design and color storiesacross multiple categories.
• Strong understanding of fabric, construction, performanceattributes, and apparel manufacturing.
• Ability to translate consumer and product strategy intocompelling design solutions.
• Strong understanding of apparel development processes,calendars, and critical milestones.
• Proficiency with industry-standard design and productcreation tools.
• Strong presentation and communication skills with theability to clearly articulate and defend design direction.

Preferred Qualifications

• Bachelor’s degree in Apparel Design, Fashion Design,Industrial Design, or a related field.
• Experience within premium apparel, golf, performance,athleisure, or lifestyle brands.
• Experience designing across both Men’s and Women’scategories.
• Experience working across multiple apparel categories anduse cases.
• Experience developing performance and technicallyconstructed apparel.
• Experience helping build or evolve a recognizable branddesign language.
• Experience within a fast-growing or entrepreneurial consumerbrand.

Our Leadership Principles

• Lead with ownership, accountability, and integrity.
• Put the consumer and exceptional products at the center ofcreative decisions.
• Bring a strong point of view while remaining open tocollaboration and feedback.
• Think holistically about the brand and assortment, not justindividual products.
• Balance creativity and innovation with commercial andoperational realities.
• Set a high design standard and help others achieve it.
• Build trust through clear direction, constructive feedback,and follow-through.
• Collaborate across functions to protect design intent anddeliver exceptional product.
• Challenge the status quo and continuously push UNRL’sproduct forward.
• Maintain an uncompromising standard for design quality andbrand excellence.

Why UNRL

UNRL is redefining premium performance apparel throughinnovation, exceptional products, and an obsessive focus on the consumer. As theHead of Design, you’ll help shape the product design direction of the brand,building a recognizable design language and ensuring every product feelsdistinctly UNRL.

• Health Insurance (Immediate Eligibility)
• Dental Insurance (Immediate Eligibility)
• Vision Insurance (Immediate Eligibility)
• Annual Performance Bonus (Immediate Eligibility based on Company and Individual Performance)
• 401(k) Profit Sharing Retirement Plan (Eligibility beginsafter 1 year of employment)
• 401(k) 4% Employer match (Eligibility begins after 1 year ofemployment)
• Employee Discount on UNRL product (Immediate Eligibility)

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