Customer Engagement Strategist

divh2Customer Engagement Strategist/h2pAt the heart of our Digital Engagement team is a simple belief: when people receive the right message at the right time, better health becomes possible. As a Customer Engagement Strategist, you will help shape experiences that guide customers to the care and programs they needwhen they need themimproving health outcomes while lowering the total cost of care./ppYou will join a passionate, cross-functional team of ambitious and compassionate experts who combine data, behavioral science, and modern marketing practices to drive meaningful behavior change at scale. This is a role for a strategic thinker who loves to test, learn, and growand who thrives in a fast-moving, Agile environment./ph3Responsibilities/h3ulliDrive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities./liliDefine customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics./liliDesign and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints./liliLead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings./liliPartner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch./liliBuild trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact./liliTranslate insights into action by applying learnings to improve current campaigns and inform future strategies./liliCreate clear internal documentation and communications that enable alignment, transparency, and shared learning./liliManage approvals efficiently while maintaining momentum and quality./li/ulh3Qualifications/h3pRequired Qualifications/pulliMinimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile)./liliExperience in product marketing, customer relationship marketing, or a closely related discipline./liliHands-on experience designing and executing direct-to-consumer behavior change initiatives./liliStrong written and verbal communication skills, with the ability to influence across levels and functions./liliExperience working in Agile or rapid test-and-learn environments./liliComfort partnering with data and analytics teams to support both campaign measurement and strategic planning./liliWorking knowledge of behavioral science principles and how they apply to customer engagement./liliA collaborative, growth-oriented mindset with a proactive approach to problem solving./li/ulpPreferred Qualifications/pulliBachelors degree or equivalent practical experience (degree preferred, not required)./liliExperience with tools such as Confluence, Jira, Figma, Aurelius, or Tableau./liliFamiliarity with Customer Data Platforms (CDPs) or CRM tools such as Teradata, Redpoint Interactive, or Braze./liliExperience working closely with communications delivery and execution teams./li/ulpIf you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. For this position, we anticipate offering an annual salary of 108,400 - 180,600 USD / yearly, depending on relevant factors, including experience and geographic location./ppThis role is also anticipated to be eligible to participate in an annual bonus plan./ppAt The Cigna Group, youll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, youll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here./ppQualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws./ppIf you need a reasonable accommodation to complete the online application process, please email View email address on click.appcast.io for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes./ppThe Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State./ppQualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances./p/div