Tech Lead
Yantran LLC
HubSpot Marketing Specialist/Manager
Location: Houston, TX
Key Responsibilities:
- Manage and optimize HubSpot CRM for lead generation, nurturing, and conversion tracking
- Create and execute inbound marketing campaigns using HubSpot's marketing automation tools
- Design and implement email marketing workflows, drip campaigns, and lead scoring models
- Develop landing pages, forms, and CTAs using HubSpot's content management system
- Monitor and analyze marketing performance metrics, ROI, and campaign effectiveness
- Manage social media integration and social publishing through HubSpot
- Create and optimize SEO content strategy using HubSpot's SEO tools
- Set up and maintain marketing attribution reporting and dashboard creation
Required Skills:
- 3-5 years experience with HubSpot Marketing Hub (certification preferred)
- Strong understanding of inbound marketing methodology
- Proficiency in marketing automation, lead nurturing, and segmentation
- Experience with A/B testing, conversion optimization, and analytics
- Knowledge of HTML/CSS for email and landing page customization
- Familiarity with integrations (Salesforce, Google Analytics, social platforms)
- Strong analytical skills with data-driven decision making
Preferred Qualifications:
- HubSpot Marketing Software Certification
- Experience with content marketing and blogging
- Knowledge of buyer persona development and customer journey mapping
Vacancy posted 2 days ago
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