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Local marketing manager in UAE

Asterium

Описание: Ищем UAE Local Marketing Manager, который будет отвечать за развитие Asterium на рынке ОАЭ и адаптацию глобальной маркетинговой стратегии под локальную аудиторию. Нужен человек, который находится в ОАЭ и хорошо знает рынок изнутри: аудиторию, конкурентную среду, digital-каналы, медиа, Web3/FinTech ecosystem, локальные сообщества, инфлюенсеров, мероприятия и потенциальных партнёров. Основная задача - превратить глобальную стратегию Asterium в эффективный local GTM для UAE. Задачи Разрабатывать и реализовывать GTM Asterium для UAE Адаптировать глобальное позиционирование, офферы и коммуникацию под особенности рынка Формировать локальный маркетинговый план и календарь активностей Определять приоритетные аудитории и наиболее эффективные каналы привлечения Совместно с Growth-командой запускать локальные acquisition-кампании Развивать partnerships, affiliate, influencer и community marketing Выстраивать отношения с локальными медиа, KOL, Web3/FinTech-сообществами и партнёрами Искать релевантные конференции, мероприятия, sponsorship и activation opportunities Анализировать рынок, конкурентов и поведение пользователей Координировать локальные агентства и подрядчиков Отвечать за реализацию локального маркетингового плана и результаты рынка Регулярно предоставлять аналитику и рекомендации центральной маркетинговой команде Требования 3+ лет опыта в marketing / growth / business development Практический опыт работы на рынке UAE - обязателен Желательно текущее нахождение в Dubai / Abu Dhabi Опыт запуска и продвижения digital-продуктов на локальном рынке Опыт разработки и реализации GTM-стратегий Хорошее понимание UAE FinTech / Web3 / Crypto ecosystem Знание локальных digital-каналов, медиа, сообществ, мероприятий и influencer landscape Опыт работы с локальными партнёрами, KOL и комьюнити Понимание acquisition, CAC, conversion и основных growth-метрик Умение самостоятельно проводить market & competitor research Сильные project management и communication skills Английский - Advanced / Fluent Будет плюсом: Опыт в FinTech / Crypto / Web3 / Payments; Сильный профессиональный network в Dubai / UAE; Опыт работы с международными FinTech/Web3-компаниями; Опыт вывода нового продукта на рынок UAE; Знание особенностей локального регулирования и рекламных ограничений; Арабский язык, русский язык; Кейсы с измеримыми результатами по acquisition, partnerships или market launch Условия Full-time или ГПХ Удалённый формат, с обязательным нахождением в UAE Работа с центральной маркетинговой командой Asterium Высокая самостоятельность в развитии локального рынка Компенсация обсуждается индивидуально #J-18808-Ljbffr Asterium

Vacancy posted 4 days ago
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