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US PCV / Prevnar Adult Consumer Marketing Lead

Scorpion Therapeutics

Role Responsibilities Lead consumer insights development and Prevnar adult consumer strategy; translate patient research into briefs, claims, and creative direction. Lead branded Prevnar adult advertising: brief development, agency direction, claims support, RC navigation; manage branded media plan and MROI-based budget reallocations. Own the top of funnel for Prevnar Adult; contribute to weekly brand discussions, strategy development, and cross-functional decisions. Partner with CMO on unbranded pneumococcal disease education campaigns; align unbranded strategy with business objectives while ensuring coordinated pull-through. Collaborate on unbranded go-to-market planning (channel prioritization, buy-up/cut-back decisions, MROI-informed investment reallocation). Partner with Pfizer BAI to ensure consumer tactics are measurable; drive asset improvement. Manage brand consumer budget and resource allocation across branded/unbranded tactics. Lead competitive assessment (competitor advertising, claims evolution, market dynamics). Align with other Vaccines Consumer Marketing leads; partner with Retail marketing to ensure in-store/patient-facing touchpoints reflect the strategy. Coach colleagues in a model requiring mentorship/synchronization (no official reporting responsibility). Basic Qualifications BA/BS + 8+ yrs OR MA/MS + 7+ yrs OR PhD/PharmD + 5+ yrs. Consumer marketing strategy across digital/traditional channels; branded advertising development and regulatory review familiarity (RC/MLR). Stakeholder engagement to drive behavior change; market development/customer experience/segmentation. Strategic/analytical business acumen; cross-functional project management. Compliance-first mindset. Preferred Qualifications Advanced degree; 10+ yrs consumer marketing. Vaccines experience; retail/pharmacy marketing and trade-partner collaboration. Matrixed org experience; innovation mindset; comfort with ambiguity; agile and boundary-pushing. Benefits 401(k) with Pfizer matching paid vacation/holidays/personal days paid caregiver/parental & medical leave health benefits (medical/prescription/dental/vision) Work location: Hybrid. Last day to apply: 07/14/2026. #J-18808-Ljbffr Scorpion Therapeutics

Vacancy posted 1 day ago
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