Senior Field Marketing Manager

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting‑edge research, real customer success stories, and the infinite possibilities in between to drive expansion around the world. We connect leaders across the cryptocurrency ecosystem—from financial institutions and crypto‑native companies to government agencies and emerging market participants. Our field marketing team sits at the intersection of sales, marketing, and customers. We design high‑impact programs that bring our brand to life through events, campaigns, and executive engagement, ultimately driving pipeline growth and strengthening relationships across the digital asset ecosystem. We’re looking for a Senior Field Marketing Manager to lead demand generation programs across North America, reporting to our Manager of Americas Field Marketing. Based in New York City, this role will partner closely with regional sales leadership to build and execute marketing strategies targeting private sector organizations in the United States as well as public and private sector customers in Canada. In this role, you’ll: Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities Plan and execute high‑impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America Translate market insights and customer feedback into actionable marketing strategies and messaging Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing program We’re looking for candidates who have: 5–7 years of experience in field marketing, demand generation, or B2B marketing roles Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies Excellent project management skills and the ability to manage multiple priorities across stakeholders Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs Exceptional written and verbal communication skills A proactive, ownership‑oriented mindset with the ability to operate in a fast‑moving environment Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs Nice to have experience: Experience working in the cryptocurrency, blockchain, fintech, or cybersecurity industries Experience marketing to public sector organizations or government stakeholders Experience working in a high‑growth technology company or startup environment Familiarity with account‑based marketing (ABM) strategies and enterprise sales cycles Technologies we use: Salesforce HockeyStack Google product suite LinkedIn Campaign Manager Event platforms and webinar tools like Goldcast About Chainalysis Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence. You belong here. At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture. EEO and Accessibility Statement We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don’t hesitate to let us know. Here. #J-18808-Ljbffr Socket.dev