Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing
About the Company
Expanding financial technology (FinTech) & wealth management platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
51-200
Funding
$101-$200 million
Categories
- Internet
- Technology
- Financial Services
Specialties
- lending
- credit unions
- consumer finance
- credit card debt consolidation
- and fintech
Business Classifications
- Mobile
- B2C
About the Role
The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role.
Hiring Manager Title
Chief Revenue Officer
Functions
- Marketing
- ...Head of Channel Marketing About the Company Globally recognized provider of VoIP products & unified communications solutions Industry... ...and a deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution. Bonus points will be awarded for...Suggested
- ...Head of Marketing At Endress+Hauser, progress happens by working together. As the global leader in measurement instrumentation, our ~18,000 employees shape the future in the field of process automation. Whether developing and realizing new technology as a team, collaborating...SuggestedTemporary work
Endress+Hauser Ltd
Greenwood, IN3 days ago - ...Head of Marketing About the Company International iGaming game provider developing innovative, data-driven gaming products and unique gameplay experiences. Industry Gambling & Casinos Type Privately Held About the Role The Company is seeking a Head...Suggested
- ...Head of Marketing About the Company Pioneering provider of next-gen infrastructure solutions Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Marketing to spearhead its go-to-market...Suggested
- ...Head of Marketing About the Company Fast-growing online education business. Industry E-Learning Type Privately Held About the Role The Company is in search of a Head of Marketing to spearhead the development and execution of the US marketing strategy...Suggested
- ...Head of Marketing & Growth About the Company World’s largest direct-to-consumer genomics platform for accessible, actionable personalized... ...the end-to-end growth strategy, including paid acquisition, lifecycle marketing, product marketing, and brand positioning. They...
$282.5k - $339k
...Data Streaming Platform. About the Role: As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent... ...strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class...Full timeRemote workShift workConfluent
Indianapolis, IN3 days ago- ...Senior Head of Organic Content Marketing About the Company Premier organization providing digital product business services Industry Management Consulting Type Privately Held Employees 11-50 About the Role The Company is seeking a Senior Head...Full time
- ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type Privately Held About the Role The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is set to disrupt...Agency work
- ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic team. The...
- ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing in treatment for complex chronic patients Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2023 Employees 11-50 Funding...
- ...acquires, operates, and optimizes institutional-quality multifamily assets. The Opportunity: Gray Capital is looking for a Head of Marketing--a senior, hands-on marketer who will own the Gray Capital brand and drive marketing strategy across our investment platform...Full time
- ...Head of Marketing & Growth Infrastructure About the Company High-growth technology company serving complex B2B industrial and manufacturing markets. Industry Information Technology and Services Type Privately Held About the Role The Company is seeking...
- ...The Manager, Marketing Automation & Analytics will lead the systems, automation, analytics, and reporting infrastructure that powers... ...Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity Build and improve marketing...Temporary workLocal areaRemote work
RxBenefits
Indianapolis, IN4 days ago $100k - $120k
...learn along the way.****We’re Looking For:****We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing... ...framework and owning the data strategy for the full customer lifecycle.* Analytical. You have deep expertise in lead funnel analytics...Temporary workImmediate startOpenlane
Carmel, IN3 days ago$265.7k
...The Position Executive Marketing Director - Gastroenterology Why Genentech ???????We're passionate about delivering on Our Promise... ...Strategy May be the US commercial representative on global Lifecycle Teams & Commercialization Leadership Teams and responsible to...Temporary workWork experience placementLive inLocal areaRelocation packageGenentech
Indianapolis, IN4 days ago- ...Fractional Chief Marketing Officer (CMO) About the Company Emerging brand of handcrafted leather goods Industry Apparel &... ...marketing with inventory constraints, and driving retention and lifecycle strategy to improve customer lifetime value. They must have a...For contractors
$107.5k - $188.4k
...Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that... ...personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria....Contract workWork at officeWolters Kluwer
Indianapolis, IN3 days ago- ...Director Of Marketing Operations Arbor Homes is currently looking for a Director of Marketing Operations to help shape, coordinate... ...initiatives in HubSpot, including lead nurturing, segmentation, and lifecycle campaigns Manage implementation and ongoing performance of...Work experience placementLocal area
Arbor Homes
Indianapolis, IN5 hours ago - ...Executive Director, Global Market Access About the Company Innovative pharmaceutical company specializing in metabolic & fatty... ...payer objections, and aligning market access strategies with the lifecycle management of products. The role also involves fostering cross-...
$129.5k - $186.1k
...oriented Lead Product Manager to drive key initiatives across UKG’s Marketing and Sales technology ecosystem. This role will own the product... ...• Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration. • Partner with...Temporary workLocal areaRemote workUKG
Indianapolis, IN1 day ago$73.8k - $182.6k
...As the Marketing Engagement Associate Manager, you will oversee marketing initiatives, develop strategic program roadmaps, support post... .... You will oversee all aspects of marketing program lifecycle management including market demands, technology trends, and the...Work experience placementLive inWork at officeLocal areaAccenture
Carmel, IN1 day ago$65k - $120k
...Market Manager IN - 82ND ST - D3 - INDIANAPOLIS, IN 46250; IN - COLLEGE PARK - D3 - INDIANAPOLIS, IN 46268; IN - FISHERS - D3 - FISHERS, IN 46037; IN - MERCHANTS SQUARE - D3 - CARMEL, IN 46032 Overview Salary Range $65,000.00 - $120,000.00 Base+Commission/year...Full timeMy Wireless
Indianapolis, IN1 day ago- ...Senior Marketing Manager Anywhere Type: Contract Category: Marketing Industry: Financial Services Workplace Type: Remote Reference ID: JN -072026-107720 Date Posted: 07/01/2026 Shortcut: Description Recommended Jobs Description:...Hourly payContract workFor contractorsLocal areaRemote work
Eliassen Group
Indianapolis, IN23 hours ago $91.7k - $170.1k
...Anderson-Negele is seeking a Global Marketing Manager to lead the company's marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions. This role translates customer insights, product...Ralliant
Indianapolis, IN1 day ago- ...find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact. We're looking for a Marketing Director to build and scale our marketing function. This...Remote workFlexible hours
DemandFactor
Indianapolis, IN4 days ago - ...values precision, reliability, and deep expertise. We are growing — and this role helps drive that growth. POSITION SUMMARY The Marketing Manager is a senior leadership role responsible for building and executing the external growth strategy of a firm that is ready...
Mussett, Nicholas and Associates, Inc.
Indianapolis, IN3 days ago - ...committed to providing the highest quality property management support for each unique chapter served. Job Summary: The Engagement and Marketing Manager is the voice of the FHC. A storyteller, relationship builder and brand ambassador, helping current and potential...Work experience placementSummer workWork at officeLocal areaFlexible hoursShift work
Alpha Gamma Delta
Indianapolis, IN4 days ago $110k - $140k
...humility, drive, transparency, and customer service in everything they do. Job Description We are looking for a Go-To-Market (GTM) Director to drive revenue growth by coordinating marketing, product, and sales teams across all of our product lines to achieve...Full timeWork at officeRemote workAlignOps LLC
Indianapolis, IN2 days ago- ..., Tampa and St. Petersburg. Job Type Full-time Job Summary Onyx+East is seeking a highly organized, creative, and detail-oriented Marketing Manager to support the execution of marketing initiatives across our Indiana, Ohio, and Florida markets. This role oversees day-to...Full timeWork at officeLocal area
Onyx+East
Indianapolis, IN4 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Lifecycle Marketing. Be the first to apply!
