Wholesale Sales Specialist

Wholesale Sales Specialist

The Wholesale Sales Specialist serves as a key partner and trusted resource to wholesale retailers, sales representatives, and internal cross-functional teams. This role blends relationship management, creative communication, sales support, and cross-functional problem-solving to deliver an exceptional wholesale customer experience and drive brand growth. The ideal candidate is naturally curious, highly resourceful, and takes ownership of projects from concept through execution in a fast-paced environment.

Essential Duties & Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Partner Communication & Relationship Management

• Serve as a primary point of contact and brand ambassador for wholesale partners, agency representatives, and internal stakeholders through proactive, professional, and solutions-oriented communication.
• Develop and distribute engaging wholesale communications, including email campaigns, product updates, launch materials, and sales support resources.
• Build strong internal and external relationships to ensure timely responses, effective collaboration, and positive business outcomes.

Sales Support & Business Growth

• Partner with field sales representatives to support account development, product launches, promotional initiatives, and key sales programs.
• Collaborate with the Wholesale Sales Operations Manager to develop sales tools, training resources, and product education materials that enhance sales effectiveness and retailer success.
• Support trade shows, retailer meetings, special events, and product presentations as needed.

Digital Merchandising & Content Management

• Manage and merchandise the B2B website to create an engaging experience for wholesale partners.
• Maintain accurate, accessible, and up-to-date product information, marketing assets, training materials, and brand resources.

Problem Solving & Cross-Functional Collaboration

• Investigate issues and collaborate cross-functional (Sales, Marketing, Customer Service, Product Development, and Operations) with persistence and resourcefulness to remove obstacles and drive solutions.
• Proactively identify opportunities to simplify processes, improve communication, and enhance overall channel effectiveness.

Business Systems & Operational Support

• Maintain customer records and account information within company systems, including onboarding, updates, and ongoing maintenance.
• Support order management, pricing updates, product setup, and the distribution of product samples and sales materials.
• Periodically test software systems and business processes to support continuous improvement efforts.

Education and/or Experience

Bachelor's degree in business, Sales, Marketing, Communications, or a related field, or an equivalent combination of education and experience.

2+ years of experience supporting sales, account management, marketing, customer success, or related business functions.

Preferred backgrounds: Experience in a customer-facing, relationship-driven environment, project management experience, and familiarity with platforms such as Microsoft Dynamics (D365), MarketTime, Mailchimp, or Adobe Creative Suite.

Knowledge, Skills, and Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Outstanding written, verbal, and interpersonal communication skills, with the ability to tailor messaging to diverse audiences.
• Strong organizational and project management skills, with the ability to meet deadlines in a fast-paced environment.
• Customer-focused mindset with natural curiosity, resourcefulness, and strong critical thinking/problem-solving abilities.
• Comfortable navigating ambiguity, adapting to changing priorities, and establishing credibility with internal and external partners.
• Proficiency in Microsoft Office and general business systems.

Environment & Physical Demands

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Office environment utilizing standard office equipment (computers, phones, copiers, and related technology).
• Ability to sit, read, listen, speak, and move throughout the workday with strong sensory skills (vision, hearing, and manual dexterity).
• Occasional travel for retailer visits, trade shows, and company events.