Customer Marketing Lead

Customer Marketing Lead

We are seeking a Customer Marketing Lead to join the Customer Marketing team! The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences. You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantees high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.

Responsibilities:

• Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
• Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
• Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
• Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
• Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
• Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
• Coordinate campaign execution, including timelines and cross-functional collaboration.
• Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
• Monitor and report on campaign performance, applying insights to optimize future programs.
• Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.

What's Needed:

• Bachelor's degree or equivalent experience.
• 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
• Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
• Experience translating product features into customer value propositions and use case narratives.
• Working proficiency with AI tools and a perspective on how AI is transforming the ways customers evaluate and use software.
• Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
• Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
• Outstanding communication and presentation skills, with executive presence.

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching. IND123