Sr Commercial Operations Analyst

Job Description

Job Description

About Us

Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics.

With over 250 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go.

The Senior Commercial Operations Analyst provides data-driven insights, business intelligence, forecasting, and operational support to the Commercial organization. Reporting to the Director, Analytics under our Finance department, this role partners cross-functionally with the VP, Commercial and State Sales Managers to transform ERP, CRM, syndicated market data, and customer performance into actionable recommendations that improve revenue growth, commercial execution, and operational efficiency.

This position does not own customer relationships or sales execution. Instead, it serves as the analytical partner responsible for delivering reporting, identifying trends and opportunities, measuring commercial performance, and enabling data-driven decision making across all markets.

Commercial Analytics & Reporting

• Develop, maintain, and automate commercial dashboards, scorecards, and KPI reporting across all markets.
• Analyze ERP, CRM, inventory, customer, and sales performance data to identify trends, risks, and revenue opportunities.
• Deliver weekly commercial business reviews highlighting performance, market changes, customer insights, and recommended actions.
• Prepare executive reporting for weekly, monthly, and quarterly business reviews.

Forecasting & Business Intelligence

• Develop forecasting models, sales projections, and revenue tracking tools.
• Monitor forecast accuracy and identify business risks requiring Commercial Leadership attention.
• Analyze purchasing behavior, assortment trends, inventory health, promotional effectiveness, and sales performance.
• Support territory planning, account segmentation, quota tracking, and performance measurement.

Market Intelligence

• Analyze syndicated data sources (Headset, BDSA, etc.) to evaluate market share, pricing, competitive activity, and assortment opportunities.
• Provide regular competitive intelligence and commercial recommendations.

Commercial Operations

• Maintain CRM integrity and reporting accuracy.
• Measure promotional ROI, trade investment effectiveness, and distribution performance.
• Identify opportunities to automate reporting and improve commercial processes.
• Partner with Finance, Marketing, Operations, Supply Chain, and Business Intelligence to ensure reporting consistency.

Decision Support

• Serve as the primary analytical partner to the VP of Commercial and State Sales Managers.
• Translate complex data into concise business recommendations.
• Support executive presentations, business cases, and special projects.

Key Success Metrics:

• Forecast accuracy
• Reporting accuracy and timeliness
• Dashboard adoption
• CRM data integrity
• Promotional ROI visibility
• Market intelligence quality
• Reporting automation
• Commercial decision support effectiveness

• Bachelor's degree in Business, Finance, Economics, Analytics, Data Science, or related field.
• 4–7 years of Commercial Operations, Sales Operations, Revenue Operations, Business Intelligence, or Commercial Analytics experience.
• Advanced Microsoft Excel skills (Power Query, PivotTables, advanced formulas).
• Experience with ERP systems, CRM platforms, and BI tools (Power BI, Tableau, Looker, etc.).
• Experience with Headset, BDSA, Nielsen, Circana, or similar syndicated data preferred.
• Excellent analytical, communication, and presentation skills.
• 21 years & older

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location.

• Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.
• Requires normal hearing range.
• Workplace is an office setting.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Connected is an exciting and innovative workplace with a highly engaged workforce brought together by a shared passion to be the best in the business. We are on a mission to breed, grow and sell the best cannabis in the world! This is a super unique opportunity to be part of the start-up stage of the booming cannabis industry. We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis space.

• Competitive Pay
• Employee Discounts at Connected retail stores
• Employee Assistance Program, PTO
• Career Growth and Internal Advancement Opportunities
• Chance to work in an exciting new start-up industry with awesome people!

Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent to this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instruction or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.

The company is an Equal Opportunity Employer, a drug free workplace, and complies with ADA regulations as applicable.

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