Principal Growth Product Manager

Bizee Principal PM For Growth

Bizee (formerly Incfile) has helped more than one million entrepreneurs start and manage their businesses. We're transforming from a transaction-focused formation business into an AI-powered operating system for entrepreneurs. We champion the everyday entrepreneur—self-determination, grit, earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves.

Bizee's acquisition engine drives substantial traffic, but conversion rate and revenue-per-visitor remain under-optimized. This role exists to close that gap. As Principal PM for Growth, you own the on-site conversion funnel end-to-end: package selection, checkout, post-checkout, and every pricing-surface presentation. You'll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies. You build and run the A/B testing program with statistical rigor (orthogonal testing with intention, no underpowered reads). You translate pricing and packaging strategy into shipped, measurable outcomes. Where paid media buys the visitor, you convert them.

The measure of success in this role is simple: demonstrable improvement in key business conversion metrics: visitor-to-purchase conversion rate and revenue per visitor. You will be held accountable to outcomes, not outputs. You will create the transparency, quality, and consistency that makes those results trustworthy and repeatable through:

• A healthy Growth team backlog. Clear prioritization, sequencing, and documented funnel requirements with acceptance criteria that engineering can build against.
• A real experimentation system. Test backlog, orthogonal scheduling, and documented read standards. A predictable test cadence with measurable improvement vs. baseline.
• Trustworthy instrumentation. Complete GA4 and Amplitude audit with gaps triaged and a fix plan in place; a live revenue-per-visitor dashboard the team actually uses.
• Pricing activation playbook. A repeatable system for taking research to on-site SKUs, bundles, test plans, and rollouts.