Smartwool/icebreaker: Coordinator, Sales & Marketing

At Smartwool and icebreaker, we believe nature has the answers. As global leaders in merino wool apparel, we create thoughtfully designed products that help people move, explore, and connect more deeply with the outdoors—comfortably, naturally, and sustainably. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you're energized by adventure, inspired by purpose, and excited to work alongside a passionate team that loves the outdoors as much as you do, Smartwool and icebreaker may be the perfect place for your next journey.

To learn more about our values and our culture, visit or

WHAT YOU'LL DO:

As the Sales & Marketing Coordinator you will be a critical partner to our US Wholesale team, helping bring our commercial strategies to life! You will serve as the operational backbone of the business – connecting sales, marketing, operations and customer needs across the seasons. This role is ideal for someone who thrives in a fast-paced environment, loves solving problems, is a self-starter and takes pride in turning great plans into exceptional execution. This role reports to the Head of US Wholesale for icebreaker and Smartwool and will partner closely with the internal and external sales team.

Let’s break down that day-in-the-life a bit more.

• Sales Development Analysis: Utilize customer sales and orderbooks to optimize sales processes, enhance customer engagement, and contribute to the overall growth and success of the organization

• Consumer Engagement: Provide logistical and administrative support for retailer events and promotional activities including supporting the field service rep program

• Regional OPEX Tracking and Invoicing: Monitor and track operational expenses for the wholesale business and coordinate invoicing processing to ensure accurate and timely submission

• Commission payments: Review and update account information and commission structures for monthly agency reimbursement

• Samples: Manage sample inventory, distribution, and tracking for sales team and key accounts in collaboration with the operations team and Denver Operations Center. This includes supporting end of life sample programs i.e. sample sales etc.

• Seeding: Facilitate allocation and ordering of internal and external sales seeding and monitor spend against agreed budgets for sales team seeding budgets.

• Fixtures: Partner with the regional marketing team to identify wholesale fixture needs and facilitate collation of requests, ordering, receiving and shipping to retail accounts

• Showroom Management: Maintain an organized and functional showroom space and support in the setup of business meeting and sell-ins utilizing the space

• Workbook: Maintain and update the sales workbook, including sales forecasts, targets, and maintain usage and future planning and collaborate with the B2B team

• Sales Meetings and Tradeshows: Support team members in executing all events including sales meeting and trade show set ups, tear downs. This requires close partnership with the marketing team on making the creative vision come to life through graphics, booth and visual executions.

• GTM Resources: Ensure sell-in resources are current and accurate within the Sales SharePoint sites

• Cross Department Collaboration: this role will work closely cross departmentally with marketing, sales, sales ops, merch and finance on various support level roles that ultimately impact revenue and brand execution in the market.

WHAT YOU NEED:

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Passion for the brands and the industry they represent

• Well-organized and responsible, with great skills in problem-solving and proactive thinking

• Demonstrated results in executing multiple projects on a seasonal basis

• A team and customer-first attitude with a high level of dedication

• Comfort in a digital work environment with proficiency in MS Office, especially Excel

• Excellent interpersonal, written, and verbal communication skills

Location requirement: This role operates on a hybrid schedule out of our HQ in Denver, CO 3 days a week.

Hiring Range :

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on aiapply.co . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.