Manager, Digital Acquisition, Marketing & Engagement

Manager, Digital Acquisition, Marketing & Engagement

The Manager, Digital Acquisition, Marketing & Engagement position exists to lead the development, execution, measurement, and optimization of Focus on the Family’s digital acquisition and discovery strategies across paid digital advertising, traditional organic search (SEO), and AI/answer engine search (AEO/GEO). This role oversees paid campaign strategy and performance across Google Ads, Meta, and other social media platforms, while leading SEO and GEO strategies to strengthen organic search visibility and AI-driven discovery. Using tools such as Google Analytics, SEMrush, and AI-search intelligence platforms, this position translates campaign performance and search insights into actionable strategies that increase awareness, engagement, and measurable ministry outcomes.

Essential Duties/Responsibilities

• Is accountable for developing and optimizing an integrated search discovery strategy across paid search, organic search (SEO), and AI/answer engine search (AEO/GEO), with the objective of increasing Focus on the Family's visibility and constituent engagement across digital properties.

• Is accountable for the optimization of paid search opportunities, both revenue-generating and ministry-focused, that lead to constituent engagement across Focus on the Family digital properties.

• Designs and executes campaign strategies across Google Ads accounts, campaigns include ministry-focused, Ecommerce, Google Grant, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.

• Designs and executes campaign strategies across Meta Ads and other social media ad accounts, campaigns include ministry-focused, Ecommerce, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.

• Designs and executes A/B tests using a rapid test-and-learn approach to continuously optimize ad performance and post-click user engagement.

• Proactively contributes to campaign budgets; manages execution against campaign strategies by optimizing spending during campaigns; and reports on results and learnings after campaigns conclude.

• User Google Analytics and other reporting tools to ensure user behavior and engagement from marketing efforts is tracked properly and deeply understood behavior beyond ad platform reporting.

• Leads foundational SEO research using Semrush or equivalent platforms to identify constituent search demand, search intent, keyword opportunities, competitive search gaps, content opportunities, organic search trends, and areas where existing content can be improved to increase discoverability and engagement.

• Leads Answer Engine Optimization (AEO/GEO) research and measurement using AI-search intelligence platforms to understand how Focus on the Family, its ministries, resources, priority topics, and offers are represented across AI answer engines.

• Monitors AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy, and translates findings into recommendations for content development, optimization, digital PR, earned media, and other strategies that improve Focus on the Family's authority and discoverability in AI-generated answers.

• Supports the Sr. Dir. Marketing-Guided Digital Engagement by delivering strategic keyword, prompt, audience-intent, competitor, and search-demand insights that inform ministry content strategy and help Focus develop resources around the questions, needs, and topics constituents are actively exploring through both traditional and AI-powered search.

• Analyzes the sources and content cited by AI answer engines to identify opportunities for Focus-owned content, earned media, authoritative third-party references, partnerships, and other sources to strengthen Focus on the Family's authority and likelihood of inclusion in AI-generated answers.

• Monitors how AI platforms describe Focus on the Family, its ministries, programs, resources, and positions; identifies material inaccuracies or outdated information; and collaborates with appropriate teams to improve the authoritative source information influencing AI-generated responses.

• Develops and manages paid search, SEO, and AEO testing strategies to determine which content, technical, citation, messaging, and optimization approaches improve visibility, engagement, user experience, and conversion across traditional and AI-driven discovery channels.

• Connects paid search, organic search, and AI-search performance to measurable ministry outcomes, including assessment participation, subscriptions, registrations, lead generation, donations, content engagement, and other priority constituent actions. Provides regular reporting and analysis of paid search, SEO, and AI-search performance to the Sr. Dir. Marketing-Guided Digital Engagement and key ministry stakeholders, explaining not only what changed but the WHY behind the data, implications for constituent behavior, and recommended actions.

• Serves as the Ministry Subject Matter Expert (SME) for digital search and discovery, including paid search, SEO, and AI/answer-engine search, maintaining an understanding of how Focus constituents, like audiences, and expanded audiences express needs, ask questions, discover resources, and evaluate solutions across traditional search engines and AI platforms. Uses these insights to help the ministry faithfully steward resources and maximize meaningful constituent engagement.

• Manages external partner relationships related to testing and digital marketing initiatives as assigned.

Other Duties/Responsibilities

• Performs other duties as assigned

Managerial Breadth/Scope of Job

• None

Working Environment/Physical Requirements

• Office environment

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics

• Strong oral and written communication; Team player; Highly organized; Results driven

• Analytical; Sense of humor

Knowledge/Experience

• Bachelor's Degree in Business, Marketing, or another related field.

• 5-7 years of experience in digital marketing.

• Demonstrated performance in “winning” in particular keyword spaces against primary competitors required.

• Google Ads Advanced Certification.

• Google Analytics Advanced Certification.

• Experience executing and analyzing paid search marketing strategies.

• Experience with web analytics tools, particularly Google Analytics.

• Demonstrated experience with SEO research platforms such as Semrush, including keyword research, competitor analysis, keyword/content gap analysis, search intent, and organic performance analysis.

• Experience with or demonstrated ability to rapidly develop expertise in AI-search/AEO/GEO visibility and optimization platforms, including prompt research, AI visibility measurement, citation analysis, competitive benchmarking, sentiment, and AI brand accuracy monitoring.

• Working knowledge of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search behavior, and the evolving relationship between traditional search engines and AI answer engines.

• Demonstrated experience translating search, audience, competitive, and performance data into actionable recommendations for content, acquisition, and digital engagement strategies.

• Working knowledge of FOF mission, philosophy, values, and objectives.

Skills, Abilities, and Special Talents/Gifts

• Excellent oral and written communication skills, with a particular emphasis on explaining complex ideas in a simple manner.

• Strong analytical ability.

• Strong organizational skills.

• Ability to handle multiple projects and meet strict deadlines.

• Ability to synthesize paid search, SEO, AI-search, web analytics, and conversion data to develop a unified view of constituent search and discovery behavior.

• Ability to distinguish meaningful performance signals from emerging or experimental metrics and connect visibility measures to tangible ministry outcomes.

• Ability to communicate emerging AI-search concepts, measurement approaches, opportunities, and limitations clearly to non-technical stakeholders.

• Competent in use of computer hardware and software.

• Ability to work well without close and constant supervision.

Pay Range

$75,456 to $90,202

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for

• Norton LifeLock ID Theft Coverage