Sr Specialist, Digital Media

Who We Are At Amsive , we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it. If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you. We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities. This is a HYBRID position (1-2 days in office) located in New York, NY or Nashville, TN. What we are looking for We are looking for a Sr Specialist, Digital Media with solid experience in paid search (SEM/PPC), Local Services Ads, programmatic, and/orsocial advertising. The Sr Specialist will work on direct response and lead generation accounts, with a strong emphasis on enterprise, multi-location local services clients, ideally within home services (garage doors, plumbing, HVAC, restoration, or similar categories). You will report to the Manager, Digital Media and may helpto oversee supporting interns.Day to day tasks may include campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, and assisting the digital media strategist with the launch and optimization tactics necessary to meet campaign performance goals. The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns. What you will be doing Conducting and reviewing keyword, audience, & bid research and management;monitoring budgets for all active client campaigns Ensuring ads are targeted to the most relevant audiences/search queries/etc. Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests Text ad copy writing and social ad creation; overseeing the development of display ads Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members Contributing proactively to corporate initiatives, process changes, and other duties as needed Doing what it takes to ensure targets are met or exceeded Leading client calls to discuss strategy and performance Who you are Candidates must have 3-5 years experience dedicated to managing digital advertising campaigns. Impeccable attention to detail Experience managing paid media for local service-based businesses, preferably in home services (garage doors, home improvement, HVAC, plumbing, electrical, restoration, etc.) Ability to own projects – making sure they get done correctly and on-time An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot Ability to build ad campaigns in various user interfaces and editing tools Ability to find the story within the data. Not just the “what,” but the “why” The ability to calculate bids based on potential ROI Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere Excellent written communication and interpersonal skills, with a desire to work as a member of a team Excellent verbal and presentation skills since this role is client-facing Experience presenting data and strategy Nice to haves Strong experience with programmatic and social advertising Advanced MS Office skills, especially Excel and PowerPoint Understanding of testing principles and a disciplined approach to testing Ability to understand the needs and desires of our clients' customers Additional Information Salary starting at $70,000/yr, based on skills and experience Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays Dental, Vision, and Health Insurance 401(k) with company match program Paid Parental Leave Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please contact our team. Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment. All offers of employment with Amsive are contingent upon the successful completion of background checks, which may include criminal history and reference verification, conducted in compliance with applicable state, federal, and local laws. As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities. #J-18808-Ljbffr