Director of Brand Marketing

Director of Brand Marketing

Reporting to: VP of Marketing/CMO Compensation: $110,000 - $150,000

Department: Marketing Location: New York, NY Position: Hybrid, Full-Time

Job Overview

Bubble Skincare is seeking a dynamic, execution-driven Director of Brand Marketing to lead our brand marketing strategy and campaign execution. This role will be responsible for building and activating high-impact brand campaigns that drive awareness, acquisition, and long-term loyalty with our core audience.

Reporting directly to the VP of Marketing/CMO, the Director of Brand Marketing will translate creative ideas into culturally relevant, measurable, multi-channel brand activations. This leader will serve as the connective tissue across marketing, creative, product, and external partners to ensure Bubble's brand campaigns are cohesive, distinctive, and consistently breakthrough.

This role leads brand campaign strategy and execution, while partnering closely with - but not directly overseeing - Community and Retail teams or owning community programming or retail media spend.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies and end-to-end brand campaigns that increase brand awareness, drive customer acquisition, and strengthen brand loyalty
• Own the planning, execution, and performance measurement of major brand campaigns, including seasonal, evergreen, and tentpole initiatives
• Partner closely with the VP of Marketing (CMO) to ensure brand campaigns are aligned with overall marketing strategy, growth objectives, and go-to-market plans
• Lead cross-functional collaboration to bring integrated brand campaigns to life across digital, social, influencer, PR, paid media, and experiential channels, while aligning with Community and Retail initiatives
• Oversee brand marketing support for new product launches, ensuring clear, compelling storytelling that strengthens both new and existing product narratives
• Collaborate with Product Development, Creative, Merchandising, and Growth teams to ensure consistent messaging, visual identity, and brand expression across all campaign touchpoints
• Serve as the brand campaign lead in partnership with Community and Retail teams, ensuring cohesion and alignment without direct ownership of community management, retail spend, or retail team execution
• Analyze consumer insights, market trends, and competitive landscape to inform brand campaign strategy, positioning, and differentiation
• Drive innovation, testing, and experimentation within brand campaigns to stay ahead of cultural, platform, and industry trends
• Establish KPIs and measurement frameworks to evaluate brand campaign effectiveness, media performance, and ROI; synthesize insights and present recommendations to senior leadership
• Lead brand campaign media strategy in partnership with Growth and Media teams, including channel mix recommendations, budget allocation for brand initiatives, and optimization against performance goals
• Ensure all brand campaigns feel unified, intentional, and unmistakably Bubble across channels and moments
• Build, manage, mentor, and develop a high-performing brand marketing team, fostering a culture of accountability, collaboration, and execution excellence

What Success Looks Like

• Brand campaigns that meaningfully increase awareness, engagement, and brand affinity
• Strong cross-functional alignment with Community, Retail, Product, and Growth teams
• Clear measurement and insight-driven optimization of brand marketing efforts
• Breakthrough creative that resonates culturally and drives real business impact