Sr. DTC Merchandiser

*This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week.* ABOUT THE POSITION The Sr. DTC Merchandiser supports the development and execution of merchandising strategies that drive long-term, sustainable growth across the direct-to-consumer business, with a primary focus on ecommerce, digital product storytelling, campaign execution, and go-to-market implementation. This role serves as the connection point between seasonal line strategy, consumer-facing product storytelling, marketing moments, ecommerce execution, and in-season business performance. The role helps define what products the brand is speaking to, when those stories come to life, why those products matter to the consumer, and how priorities are communicated across cross-functional teams. This role partners closely with ecommerce merchandising, marketing, creative, planning, product merchandising, and retail planning to ensure product priorities, story timing, inventory realities, and business needs are aligned across the DTC consumer journey. HOW YOU'LL MAKE A DIFFERENCE 1. DTC Seasonal Product & GTM Planning Support the Senior Manager, DTC Merchandising in building, maintaining, and communicating the Seasonal Product & GTM Calendar, including key product stories, launches, category moments, campaign priorities, and consumer-led seasonal edits. Translate seasonal line strategy into DTC product priorities to share across DTC channels including web, email, retail, social, and paid media. Partner with Product Merchandising and Planning to understand line intent, key franchises, product flow, delivery timing, and inventory position. Maintain visibility to key launches, late adds, delivery shifts, chase opportunities, markdown moments, and promotional needs to ensure product priorities remain actionable and commercially grounded. Conduct ongoing competitive shopping and market research to maintain a strong pulse on the apparel landscape, identifying relevant product, pricing, color, styling, assortment, storytelling, and promotional trends. 2. Product Storytelling Translate product features, intent, and seasonal direction into consumer-facing product stories, including the consumer benefit, use case, outfitting opportunity, and reason-to-buy. Support the development of product POVs for seasonal stories, campaign moments, category pushes, launches, collections, DTC priorities, and consumer-led product edits. Partner with Marketing and Creative to ensure product priorities, hierarchy, selling points, styling needs, and asset requirements are clearly briefed and accurately represented. 3. Cross-Functional Channel Alignment Serve as a key partner in translating seasonal product priorities into actionable briefs for Marketing, Creative, Ecommerce, Site Merchandising, Retail Planning, and Commercial teams. Partner with ecommerce merchandising to ensure site experiences reflect the product stories, featured product priorities, inventory timing, and campaign timing. Partner with the Retail Assortment Planner to ensure retail windows and zone plans align with the broader product roadmap, marketing calendar, and key seasonal stories. Communicate roadmap updates, product pivots, delayed deliveries, late adds, campaign shifts, and priority changes clearly and consistently across teams. 4. In-Season Product Management Monitor weekly business performance and support the Senior Manager in identifying product risks, opportunities, and recommended actions. Partner with Planning to understand sell-through, inventory position, receipt flow, SKU productivity, margin, and markdown risk. Update the DTC product roadmap based on business performance, delivery changes, inventory shifts, marketing changes, late arrivals, markdowns, and promotional needs and communicate cross-functionally. Partner with Marketing, Ecommerce, Planning, and Creative to adjust product priorities and channel support based on selling trends and inventory positions. 5. Reporting, Insights & Seasonal Hindsight Run weekly, monthly, and seasonal reporting for the DTC merchandising function. Analyze product, category, collection, campaign, and channel performance to identify what is working, what is not working, and what actions are needed. Monitor KPIs including revenue, sell-through, inventory position, return rate, SKU productivity, and customer feedback. Partner with the Senior Manager to translate hindsight learnings into future product roadmap recommendations, storytelling priorities, seasonal strategies, and GTM improvements. YOU HAVE 5–7+ years of experience in merchandising, DTC merchandising, GTM merchandising, product marketing, buying, ecommerce merchandising, or related apparel/retail roles. Experience within apparel, active, outdoor, lifestyle, footwear, or consumer products preferred. Strong understanding of seasonal product calendars, go-to-market processes, product storytelling, and direct-to-consumer channel execution. Ability to translate product features and line strategy into consumer-facing benefits, product stories, and messaging. Strong analytical skills with the ability to interpret selling data, inventory position, product performance, customer insights, and channel response. Experience partnering cross-functionally with product, planning, marketing, creative, ecommerce, site, and retail planning teams. Excellent communication, presentation, organization, and prioritization skills. Proficiency in Microsoft Excel, PowerPoint, Outlook, Teams, and reporting/analytics tools. Preferred Qualifications Experience supporting apparel GTM calendars, seasonal line adoption, product launches, campaign planning, and DTC product storytelling. Experience developing product POVs, seasonal briefs, hindsight reports, campaign recaps, and leadership-facing presentations. Familiarity with product lifecycle management, assortment architecture, SKU productivity, category strategy, and channel segmentation. Passion for consumer behavior, product storytelling, brand building, and the outdoor/active/lifestyle apparel space. Key Competencies Consumer-first mindset Strong product and commercial acumen Product storytelling and consumer benefit translation Cross-functional influence Digital and DTC fluency Data-driven decision making Detail-oriented execution Strong communication and presentation skills Agility and in-season problem solving What Success Looks Like The DTC seasonal product calendar is clearly built, maintained, communicated, and updated throughout the season. Cross-functional teams understand what products are being prioritized, when those priorities are live, and why those products matter to the consumer. Product stories show up consistently across ecommerce, email, paid media, social, SMS, retail windows, and campaign moments through strong partnership with channel owners. Product priorities shift appropriately based on sales trends, inventory position, delivery changes, markdown needs, and chase opportunities. Weekly and monthly reporting provides actionable insights and clear recommendations. #Hybrid #prAna #LI-LC1 This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Hiring Range: $76,000 - $111,837 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience ,and internal equity At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to View email address on click.appcast.io with the Subject: Applicant Assistance Requested. Our name means breath in Sanskrit, the life force that’s part of everything. You might have noticed that we capitalize the A halfway through. That’s because we’re interested in middles. Specifically, the choices you make between your first inhale and last exhale. While your job doesn’t define your life, where you choose to work is important. prAna started over thirty years ago with the intention of making clothes that solve problems for climbers, yogis, and creatives so they could spend more of their life doing what they love. Today, we’re still working with the same intention in mind, and if you’re interested in adding your skillset to Team prAna – we would love to get to know you.