Private Wealth, Marketing Analytics - Senior Associate

Senior Associate, Marketing Analytics Blue Owl (NYSE: OWL) is a leading asset manager. This role is in office Monday to Friday. Responsibilities Lead the analytics partnership with Private Wealth Marketing, translating campaign, paid media, and digital engagement data into clear performance KPIs, executive-ready reports or dashboards, and insights that inform investment decisions and maximize marketing effectiveness. Own and champion Tableau as the core marketing analytics platform, delivering clear, intuitive and consistent reporting on campaign performance, digital engagements, and ROI. Partner with Global Client Marketing to develop and maintain KPIs and ROI frameworks that measure the impact of marketing investments on fundraising and business results. Analyze marketing data points across channels including web, email, events, content, and paid media, with a focus on engagement, lead progression, and downstream impact. Identify trends and opportunities to improve marketing campaigns, messaging, and client journeys, turning data into practical recommendations. Seamlessly navigate data points within HubSpot, Salesforce, and other Private Wealth data platforms. Coordinate closely with technical teams to ensure reliable availability of marketing data across new and existing initiatives. Act as a data steward for marketing analytics, ensuring CRM, campaign, and digital data are used consistently and flagging data quality issues that affect reporting or compliance. Qualifications Bachelor's degree in marketing, finance, or data and analytics related fields preferred. 5+ years of experience in marketing, growth analytics, or business intelligence, ideally within alternative investments or asset management, supporting fundraising, distribution, or client engagement initiatives. Proven experience working with CRM and marketing platforms and reconciling data across systems to produce consistent and actionable reports and dashboards. Strong experience with Tableau or similar data visualization tool; ability to create actionable and compelling data visualizations. Proficiency in SQL; demonstrated ability to extract meaningful insight from raw data. Experience with HubSpot, Salesforce, or other CRM systems preferred. Experience working with modern data warehouses (e.g., Snowflake) preferred. Compensation The base annual salary range for this New York City-based position will be $135,000 to $160,000. Actual salary offered will be based on the candidate’s skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Equal Opportunity Employer Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law. #J-18808-Ljbffr Blue Owl Capital Holdings LLC