Marketing Manager

Right At Home Nashville - 2022 Best Of Homecare Employer Of The Year Winner! The Marketing Manager is responsible for promoting sales and creating a positive identity for the company through promotional material and personal visits. The Marketing Manager is responsible for increasing care hours, developing a profitable referral source pipeline, and gaining market share. Marketing Manager Essential Duties and Responsibilities Communicates effectively 1:1 and in group settings. Easily articulates the vision and standards. Keeps team and referral sources informed. Communicates information on market share strategy to team. Generates new solutions to problems or suggests innovative improvements to current processes. Creates promotional material as needed. Investigates competitive landscape and identifies opportunities to gain market share. Pre-plans weekly sales activities. Categorizes referral sources by profitability. Maintains up-to‑date competitive files, charges and pay rates. Maintains all sales activity in the Customer Relationship Manager database. Maximizes efficiency and cost effectiveness in daily activities. Tunes in to the opinions, feelings and needs of people. Understands the impact of one’s behavior on others and is patient and empathetic. Lets others speak and actively listens to address specific needs. Builds and maintains trusting relationships with all stakeholders. Builds referral pipeline by nurturing genuine relationships. Exhibits friendliness, sense of humor, genuineness and a caring nature. Even when frustrated, treats people with respect. Is energized by developing and meeting annual sales goals. Establishes new sales opportunities. Passionately strives to achieve positive results. Conveys strong need to win. Has a reputation for not giving up. Continuously asks for the business. Leverages competitive environment to gain market share. Present ideas and data, which outline new service opportunities and sales potential. Represents the agency in the community. Exhibits dynamism, enthusiasm, charisma, excitement and a positive “can do” attitude. Participates in educational opportunities in healthcare. Coordinates sales activity with all office staff to ensure appropriate follow‑up. Is highly knowledgeable in the agency service lines, service fees and client base. Proposes services and institutes contractual agreements with clients. Marketing Manager Knowledge, Skills, and Abilities High school graduate or equivalent with two years of business experience. Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities. Excellent telephone skills. Knowledge of common medical terminology. Able to work independently, demonstrating sound judgment. Read, write, speak and understand English as needed for the job. Be available as required for on-call duty outside of normal office hours. Marketing Manager Working Conditions Professional office environment and in-home settings with regular sitting and considerable walking or standing requirements. Marketing Manager Benefits Competitive Pay Company Car Bonus Program Health/Dental/Life Insurance Paid Time Off Advancement Opportunity #J-18808-Ljbffr