Software Engineer 5 - Ads Member Experience

At Netflix, our mission is to entertain the world. Together we are writing the next episode – pushing the boundaries of storytelling, global fandom, and making the unimaginable a reality. In April 2022 we introduced a new, more affordable, ad‑supported tier, marking a significant milestone and shifting our focus to expanding choices for consumers while providing advertisers with a premium TV brand experience that surpasses traditional linear formats. The Ads Platform Engineering teams build advertising systems that power the delivery of ads using our world‑class content delivery ecosystem. We provide a unique mix of client‑ and server‑side ad insertions, advanced content delivery, encoding recipes, and metadata to serve ads in a way that respects the member’s viewing experience and drives great outcomes for advertisers. We also guarantee brand safety and ensure members see only the most relevant ads. Our Ads Member Experience team is responsible for defining and building the ad formats that will shape the future of advertising on the Netflix streaming platform, including live events. The team standardizes these formats across delivery platforms (TV, mobile, web) and leads experimentation to optimize the experience for users and advertisers alike. Responsibilities Design, develop, and maintain large‑scale infrastructure for real‑time, low‑latency, online advertising environments. Implement ad formats and delivery systems, including experimentation with ad creatives and native ads. Collaborate with cross‑functional stakeholders (product, engineering, operations, design, consumer research) to deploy models at scale. Lead efforts to measure and optimize end‑user advertising experiences, ensuring the right advertisement is served at the right time to the right user. Drive definition and standardization of ad formats across platforms and lead experimentation for continual improvement. Qualifications Professional experience with ad formats, ad delivery systems, and user experimentation (A/B testing, lift studies). Knowledge of CTV‑specific ad formats is a plus. Strong engineering background in building scalable infrastructure for real‑time advertising. Strategic thinker with product sense and proven leadership skills. Demonstrated ability to collaborate with cross‑functional teams and deliver results at scale. Nice to Haves Familiarity with Server‑Driven User Interface (SDUI) architectures. Experience building unique ad formats and products across multiple channels (CTV, DOOH, mobile, web). Programmatic advertising experience. Contribution to industry standards (e.g., VAST, OpenRTB) or working group efforts. Understanding of global advertising regulations and compliance. Compensation & Benefits Annual salary only; no bonuses. The salary range for this role is $388,000.00 – $558,000.00. Health plans and mental health support. 401(k) retirement plan with employer match. Stock option program. Disability programs, health savings, flexible spending accounts. Family‑forming benefits and life & serious injury benefits. Paid leave of absence and paid time off: Full‑time hourly employees accrue 35 days annually; full‑time salaried employees have flexible time off. Inclusion & Equal Opportunity Netflix is an equal‑opportunity employer and celebrates diversity. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. We provide accommodations for disabilities during the hiring process upon request. #J-18808-Ljbffr