Creative Strategist, Brand Experience Strategy and AI Integration

Creative Strategist, Brand Experience Strategy and AI Integration This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: HPE is seeking a Creative Strategist for Brand Experience Strategy and AI Integration. This role defines how brand, storytelling, and digital experiences come together across the organization. The Creative Strategist helps shape the evolution of HPE’s digital ecosystem by connecting business priorities, customer needs, and emerging technologies into coherent, scalable experiences. The role operates across brand, design, content, web, product, and marketing teams to guide strategic direction and creative execution. This includes shaping narrative frameworks, defining experience principles, influencing platform strategy, and identifying opportunities where AI can improve how experiences are created, personalized, and delivered. The Creative Strategist balances conceptual thinking with operational awareness, helping teams move beyond campaign-by-campaign execution toward connected, product-oriented experiences that scale across the ecosystem. Success is reflected in stronger experience cohesion, clearer storytelling, improved engagement, and systems that can evolve alongside customer and business needs. Responsibilities: Define and evolve digital and brand experience strategies aligned to business goals Shape cohesive storytelling frameworks across web, campaigns, product, and platform experiences Partner across design, brand, content, engineering, and marketing teams to guide execution Help establish scalable creative systems, governance models, and experience principles Apply AI to improve content creation, personalization, discoverability, and operational workflows Identify opportunities to simplify fragmented experiences into unified customer journeys Use data, research, and customer insights to inform strategic recommendations Influence roadmap planning across digital experiences, platforms, and ecosystem initiatives Drive alignment between brand expression, UX strategy, and platform capabilities Champion scalable, reusable approaches to content, design systems, and digital storytelling Requirements: 6+ years of experience in creative strategy, digital strategy, brand experience, UX strategy, or related fields Experience supporting or leading large-scale digital ecosystem or transformation initiatives Strong understanding of brand systems, digital platforms, UX, content strategy, and customer journeys Practical experience applying AI to creative, content, or digital workflows Ability to influence cross-functional teams and executive stakeholders without direct authority Strong communication, organizational, and prioritization skills Ability to balance strategic thinking with executional realities Preferred: Experience working across enterprise or global digital ecosystems Familiarity with design systems, scalable content frameworks, and platform-based experiences Experience operating within agile, product-oriented, or cross-functional delivery models Understanding of emerging AI-assisted creative and experience workflows Background collaborating across brand, product, and marketing organizations What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. Let's Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. #unitedstates Job: Marketing Job Level: Expert "The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 120,000 - 243,000 in California The listed salary range reflects base salary. Variable incentives may also be offered." Information about employee benefits offered in the US can be found at HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. Recruitment Fraud Alert We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications. All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately. Hewlett Packard Enterprise Technology innovation that fosters business transformation. We Are In the Acceleration Business We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives. Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed. Standards of Business Conduct (SBC) The Hewlett Packard Enterprise Standards of Business Conduct (SBC) embody the fundamental principles that govern our ethical and legal obligations to Hewlett Packard Enterprise. They pertain not only to our conduct within the company but also to conduct involving our customers, channel partners, suppliers and competitors. Read more about how we win the right way. Equal Opportunity Employer (EEO) Hewlett Packard Enterprise provides equal employment opportunity to any employee or applicant without regard to sex, gender, color, race, ethnicity, religion, creed, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, pregnancy, protected veteran status, uniformed service status, familial status, genetic information, political affiliation, or any other characteristic protected by federal, state, or local law. If you’d like more information about your EEO right as an applicant under the law, please click here: Know Your Rights. Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement E-Verify (US & PR only) HPE is an E-Verify employer. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm the employment eligibility of all newly hired employees. For more information click here. Accessibility HPE is committed to creating an inclusive and accessible workplace and encourages applications from all qualified individuals, including those with disabilities. If you believe you require accommodation during any stage of the application or interview process, please submit your request by completing our secure form linked here. Note: This option is reserved for applicants needing assistance/reasonable accommodation related to a disability. Disclosure of Sensitive Personal Data Please ensure the resume you submit to us does not include any sensitive personal data. Sensitive personal data includes data revealing information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life or sexual orientation. To the extent the resume you submit does contain this type of personal data, you consent to the storing and processing of this data by HPE for the purpose of reviewing and managing your application.