Senior Brand Manager - The Laughing Cow

The Marketing organization is responsible for driving the long-term strategy for the brand, building differentiated market positioning, and developing and executing smart, bold and disruptive integrated marketing plans. Specifically, brand management defines the brand's pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume, and market share objectives. The Senior Brand Manager leads the strategic development and execution of key business initiatives to drive sustainable growth. To do so, the Senior Brand Manager takes a significant role in defining core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans. This leader is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Global Marketing, Innovation, Consumer Insights, RID, Finance, Sales and Industrial teams to optimize product lines and deliver sustainable profit growth. Essential Duties and Responsibilities Brand Strategy Leadership: In partnership with Sr. Brand Director, develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies. Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations. Business Management and Tracking: Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers. Builds and executes action plans to achieve goals. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in budget management. Go-To-Market Strategist: deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes. Program Evaluation: analyses program results and marketplace dynamics to provide on-going marketing mix recommendations. People Management & Leadership: supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization. New Product Management: identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market and proficient P&L management. Qualifications and Competencies Minimum 7 years of progressive CPG Brand Marketing experience Must have experience managing multiple projects at once in a fast paced, growth focused, matrixed environment. Must be proficient in POS and panel data analysis (Nielsen/IRI); proven experience translating data into insights, demonstrating strong storytelling, leadership, teamwork, and strategic thinking skills. Must have prior agency management experience including media, creative, and public relations. Must have experience overseeing or executing Shopper Marketing strategy and be well-versed in omni‑channel marketing tactics. Required? Must have previously managed a marketing budget. Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking. Must be an independent and proactive contributor that can excel in changing and ambiguous situations. Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross‑functional team, and agency partners. Ability to coach and develop one Associate Brand Manager. Performance Expectations Takes full ownership mindset towards applicable business lines, strategy, and associated performance. Self-starter who is able to quickly learn the business, infuse new ways of thinking and working and adapt quickly Can prioritize his/her key areas of focus and projects in challenging contexts. Can do the same for his/her team. Gains trust and respect of management, direct reports, cross‑functional teams, vendors, and agency partners. Maintains the integrity of confidential business and product information. Makes decisions in a complex environment without having all the information at hand. Demonstrates initiative to proactively raise a concern, offer a proposed course of action, or seek additional support to advance the Brand agenda. Demonstrates that same initiative from less intuitive opportunities that could be uncovered. Gives and can receive ongoing, straightforward, and constructive feedback. Develops trustful relationships and engages teams towards common objectives. Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy. Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability. #J-18808-Ljbffr Bel