Principal Product Manager - Wallet

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit .

Principal Product Manager – Wallet

Location: Mountain View, California
Team: Apps – Wallet
Reports to: VP of Product, Apps

About the Role

ID.me is seeking a Principal Product Manager to lead the strategy and execution for Wallet — the member-facing application that serves as the trusted container for credentials, identifiers, and profiles across personal and work categories. The Wallet is the anchor for how members manage their identity, store and present credentials, and control data sharing across ID.me’s SuperApp and partner ecosystem.

In this role, you will also own ID.me’s NIST 800-63 AAL2 implementation in our Identity Provider (IdP), as well as IAL2 credential issuance and lifecycle capabilities. These capabilities root our Wallet in trusted identity and ensure ID.me’s wallet can meet the assurance requirements for acceptance in regulated use cases across healthcare, finance, travel, and government.

As a Principal PM, you’ll set the vision for Wallet as a core application, balancing secure credential management, delightful member experience, regulatory compliance, and interoperability with domain apps. You will be responsible for standardizing the presentation of credentials in various formats to satisfy different use cases and drive member convenience. 

You’ll work cross-functionally with customer domain Apps teams, Platform Graph and Credential PMs, Identity Verification teams, Risk & Fraud, and Design to deliver a Wallet that is trustworthy, compliant, and simple to use at internet scale.

Responsibilities

• Product Leadership: Define and own the vision and roadmap for the ID.me Wallet as the central hub for identity and credentials.

• NIST 800-63 Compliance: Own the design and implementation of AAL2 authentication in the IdP and IAL2 credential issuance/lifecycle in Wallet, ensuring compliance and certification readiness.

• Credential Management: Ensure members can easily add, manage, and present credentials (legal IDs, professional licenses, healthcare and financial proofs).

• User Experience: Deliver a member-first UX for Wallet across web and native apps, balancing ease of use, security, and regulatory compliance.

• Authentication & Recovery: Integrate Wallet into login, MFA, account recovery, and re-verification flows; ensure fallback options minimize lockouts.

• Data Sharing & Consent: Design Wallet experiences for permissioning data to partners, with transparency and control for members.

• Cross-Team Collaboration: Partner with Platform PMs (Graph, Devices, Credentials) to ensure Wallet seamlessly consumes platform resources; partner with Domain Apps teams to ensure Wallet flows work across vertical use cases.

• Compliance & Trust: Embed regulatory requirements (HIPAA, PCI, NIST 800-63-4) into Wallet experiences; collaborate with Risk/Fraud to prevent abuse.

• Analytics & Feedback: Define KPIs for Wallet adoption, engagement, credential usage, and trust; instrument Wallet for analytics and build continuous feedback loops.

• Evangelism: Represent Wallet strategy internally and externally; communicate how Wallet enables members and partners to benefit from portable digital identity.

Qualifications

• 7+ years of product management experience, with at least 5+ years in consumer-facing applications at scale.

• Proven success owning products that involve identity, authentication, wallets, or credential management .

• Strong technical fluency with IdPs, MFA, APIs, SDKs, authentication flows, and secure storage models.

• Expertise in NIST 800-63 AAL2/IAL2 standards , including evidence requirements, verification methods, and lifecycle management.

• Familiarity with other regulatory frameworks relevant to identity and data sharing (HIPAA, PCI).

• Excellent communication and stakeholder management skills; experience working across platform and apps teams.

• Track record of influencing executives and cross-functional teams without direct authority.

Key Success Metrics

• Wallet Adoption: % of verified members actively using Wallet.

• Credential Usage: #/% of members with at least one credential stored and reused across apps.

• AAL2/IAL2 Compliance: Successful certification/audit outcomes with zero major non-conformities.

• User Trust: NPS/CSAT for Wallet experience; reduction in account lockouts.

• Fraud Mitigation: Reduction in credential misuse, account takeover, and unauthorized data sharing.

• Ecosystem Integration: # of partner integrations leveraging Wallet-based credential presentation.

Why Join ID.me?

This is a high-visibility principal PM role at the heart of ID.me’s member experience. You’ll define how Wallet becomes the trusted hub for credentials, identifiers, and profiles across personal and work categories, while also owning the implementation of AAL2 in our IdP and IAL2 credential issuance and lifecycle capabilities. You’ll shape how members manage and share their identity at internet scale, ensuring Wallet is both delightful to use and compliant with the highest assurance standards. Help us build the identity layer of the internet.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$226,000—$270,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

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