Lead Social Creative - HOKA

Lead Social Creative - HOKA

Join HOKA's creative team and help shape the brand's voice, storytelling, and visual identity across all social media platforms. As Global Social Creative, you'll craft engaging, modern, and culturally relevant content that inspires our audience and keeps HOKA at the forefront of performance and innovation.

Your Impact

• Develop aspirational social storytelling and narratives that drive brand affinity
• Create bold, culturally relevant content ideas tailored to each social platform
• Produce platform-specific formats including short-form video, carousels, static posts, and caption copy
• Shape a unique look & feel and tone of voice for HOKA social channels
• Translate brand and product campaigns into channel-specific stories
• Maintain HOKA brand voice, visual identity, and goals in all content
• Collaborate with internal teams, agencies, freelancers, and production partners to execute high-quality content
• Stay ahead of cultural and digital trends, identifying opportunities to align the brand with relevant moments and conversations
• Go on set and work closely with directors and photographers to craft high-quality storytelling for motion and stills
• Maintain an always-on mindset through social listening, competitor audits, and trend tracking

Who You Are

• 5+ years of experience in social media content, in an agency or in-house team
• Proven ability to conceptualize and execute creative ideas tailored to social platforms
• Deep understanding of storytelling through visuals, motion, and copy
• Passion for pushing craft and storytelling to the highest level of quality
• Strong knowledge of all major social platforms, their creative formats, and best practices
• Innovative mindset with a passion for exploring new approaches and pushing creative boundaries
• Strong point of view on social media trends, culture, and platform shifts
• Experience collaborating with marketing teams and external agencies, providing clear direction and feedback
• Insights into running culture and lifestyle trends, with the ability to connect those insights to meaningful creative ideas
• Track record of turning data and insights into innovative, culturally relevant creative ideas
• Expertise with Adobe Creative Suite (Illustrator, Photoshop, After Effects) and proficiency in Microsoft Office applications
• Strategic thinker and creative conceptualizer
• Excellent communication and presentation skills
• Curious, solution-oriented, and able to dig deep for answers
• Ability to succeed in a matrix organization through influence and partnership
• Highly motivated self-starter and team player
• Detail oriented, process-friendly, and capable of managing multiple projects simultaneously
• High level of personal integrity, empathy, and respect for others
• Passion for sports and understanding of the athletic footwear market is a plus

What We'll Give You –

• Competitive Pay and Bonuses
• Financial Planning and Wellbeing
• Time Away from Work
• Extras, Discounts and Perks
• Growth and Development
• Health and Wellness

$79,900.00 - $107,800.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in Goleta, California (Remote). Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.