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Paid Media Coordinator

TLO INC

Kurv helps small and mid-sized businesses get approved for payment processing, including high-risk merchant accounts most providers turn away. PaymentCloud operates as a sibling brand under the Kurv umbrella. Our marketing team drives paid acquisition across both brands through paid search, paid social, and a growing affiliate program.The Paid Media Coordinator owns the daily execution that keeps this engine running from affiliate partner operations to email campaign execution to the reporting that keeps everyone honest about performance. You'll work closely with the Digital Marketing Manager, our paid social/search agency partner, and our affiliate partners, making sure nothing falls through the cracks day to day so the team can stay focused on strategy and growth.Key ResponsibilitiesAffiliate Program OperationsOwn day-to-day communication with affiliate partners via Slack and email, and coordinate/attend bi-weekly partner meetingsMonitor lead quality 2–3x per week across affiliate sources to keep CAC on target, flagging issues to your manager as they ariseReconcile affiliate reporting spend, lead volume, and quality trends by partner and establish/maintain reporting structures as new partners come onTroubleshoot partner issues as they come upSupport new partner onboarding (contract paperwork, setup) and initial vetting of prospective partners alongside your managerCommunicate affiliate pay structure changes to Finance and Data teamsMaintain the Affiliate Cheat Sheet partner-facing program documentation in CanvaRepresent Kurv at the ASW affiliate conference alongside your managerCampaign Execution & Agency SupportExecute paid social campaigns across Meta and LinkedIn as needed, coordinating tactics with our agency partnerWrite creative briefs and coordinate assets with brand, design, and video teamsExecute approved paid boosts on organic social content and track and report on paid boost KPIs quarterlyProvide landing pages and performance reporting to our agency partner as needed to support their campaign workBuild and execute lead generation email campaigns to support top of funnelData & ReportingPull regular lead status reports by lead source to identify quality issuesMaintain the MQL, SQL, Submission, Approval, CPA funnel viewAssist in building and maintaining recurring reporting at the weekly, monthly, and executive levelMaintain naming conventions and tagging consistency across all paid channelsProvide accurate monthly billing amounts for affiliate paymentsMaintain a competitor matrix tracking where competitors show up across the webSystems, Lead Routing & Project ManagementCoordinate with Operations to set up new lead sources in internal systemsWork closely with our Growth Marketing Strategist to assist with tracking and testing implementationQA test new landing pages and lead sources before launch, confirming correct routing and source taggingOwn the team's Monday.com board — task queue, statuses, blockers, and deadlinesManage campaign execution timelines from creative brief through launchStakeholder CommunicationServe as a regular point of contact with inside sales leadership on lead quality and routingJoin monthly meetings with inside sales teams alongside your manager to discuss lead sources and qualityWhat You'll BringRequired3+ years of experience in digital marketing, marketing operations, or a similar coordination-heavy roleComfort working across multiple tools simultaneously — CRM (we use Zoho), ad platforms (Google Ads, Meta, LinkedIn), spreadsheets, Slack, and project management software (Monday.com)Strong attention to detail, especially around data accuracy and QA — you'll be the last check before new lead sources go liveClear, professional written communication for regular partner- and sales-facing conversationsAbility to manage a high volume of recurring, cross-functional tasks without losing track of detailsComfortable working with numbers — pulling reports, checking reconciliations, spotting quality trendsNice to HavePrior exposure to affiliate marketing or partner managementFamiliarity with paid social or paid search platforms in a hands-on or coordination capacityExperience working alongside an external marketing agency #J-18808-Ljbffr TLO INC

Vacancy posted 2 days ago
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