Senior Marketing Specialist

Senior Marketing Specialist
Location: Philadelphia area, PA preferred | Remote
(Remote, with local travel occasionally required for client meetings, community events, and in-market activations.)


Ready to make a difference?
If you're a passionate marketing professional who knows how to translate strategy into clear, customer-focused campaigns, we want you as part of our team! At ICF, we push the marketing and digital world forward, using technology and creativity to connect people with products and services that help them use energy more efficiently, save money, and support a more sustainable future. Our award-winning energy marketing team is growing and searching for a Senior Marketing Specialist who understands how to bring locally relevant, practical, and engaging marketing to life and looking to build a long-term career.


The Senior Marketing Specialist will join the energy marketing Account Services team and support planning, development, implementation and optimization of marketing and advertising strategies and communications activities to support our client's energy efficiency efforts. The Account Services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.


We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This role is designed for someone located in the Philadelphia-area or has strong familiarity with the area, including the ability to bring local customer and community context into marketing recommendations. We are looking for someone with a strong understanding of marketing communications, client service, campaign execution, and coordination who can work with limited day-to-day direction while exercising sound judgment and creative problem solving.

This is predominantly a work-from-home position, as well as additional client-site meetings and occasional team meetings at our headquarters in Reston, VA. Minimal local travel is required.


Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Supporting marketing and advertising efforts with an emphasis on customer awareness, engagement, and program participation in the Philadelphia, PA area.
• Serving as a day-to-day client-facing contributor for assigned workstreams, including organizing updates, preparing materials, presenting recommendations, and helping address client questions or feedback.
• Collaborating with ICF Creative Services team to fulfill the development of marketing materials, which may include digital and social media, websites, brochures, email and direct mail campaigns, video, print, outdoor, etc.
• Liaising with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
• Using research, performance data, customer insights, and local market context to inform campaign positioning, messaging, targeting, optimization, and recommendations.
• Leading the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).
• Adhering to project budgets and financial protocols for responsible stewardship of expenses.
• Preparing monthly reports on activities and results of the marketing program and presenting to clients.
• Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs.
• Travel locally within Philadelphia, PA and occasionally to Reston, VA and other local locations, less than 10%

What we need you to have (minimum qualifications):

• Bachelor's degree in Marketing, Business, Communications or related field
• 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.

OR

• 9+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.

What we would like you to have:

• Philadelphia-area located or strong familiarity with the area, including the ability to bring local customer and community context into marketing recommendations.
• Business-to-consumer and/or energy marketing experience.
• Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, earned media, public relations, event coordination digital and social media projects.
• Experience working in an advertising agency and/or on an account services team, including day-to-day client support, creative briefing, creative review, campaign execution, and performance reporting.
• Experience driving results through marketing and articulating those results to a variety of stakeholders.
• Strong PowerPoint and Excel skills.
• Managing creative teams in the production of various advertising assets.
• Experience launching new products or programs.
• Experience managing a microsite, website, or portal launch.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact View email address on click.appcast.io for assistance.

Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email View email address on click.appcast.io and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.


Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.


Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.


However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at View email address on click.appcast.io. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.


Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.


The pay range for this position based on full-time employment is:
$67,034.00 - $113,958.00

Pennsylvania Remote Office (PA99)