Growth Marketing Lead

Bezi is building the next generation of development tools for game devs; our marketing needs to feel equally intentional and inspiring. The category is noisy and their marketing playbook is annoying. Your job is to do the opposite; build a thoughtful, holistic user acquisition engine across paid and organic that elevates Bezi above the noise and clicks with a technical, discerning game dev audience. This is a builder role. You will need to be equally comfortable setting the strategy and executing the tactical pieces of it. What you'll do Make people love hearing about Bezi Own growth and reach across all channels: target the right people (reach our ICP), at the right place (channels), with the right message (content); partnering with Content to build, execute on, and optimize the acquisition playbook Grow Bezi's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel Build the strategy for getting Bezi content in front of developers and inform the feedback loop between what performs and what gets made next Own and expand Bezi's organic search presence end-to-end: content SEO, technical SEO, and answer engine optimization Give our community and creators a megaphone Develop programs and pipelines to disseminate the mountains of Bezi love and games built using Bezi to the broader game developer community Develop relationships with game developer content creators; identify and execute on unique, creative ways to incorporate them into our campaigns and product launches Measure and own real impact Gather data, fill gaps, and create whatever is needed to measure impact of work being done, identify early opportunities and improve each piece of the playbook Marketing succeeds when revenue is brought in. Collaborate with sales to promote, follow-up, and compound your efforts Report on the funnel, individual channels or tactics, and key learnings and wins to the company What we value in this role First-principles thinking : You question assumptions, identify the highest-leverage opportunities, and strike a balance between moving fast and grounding your actions in deep data and audience insight Strong communication : You proactively keep stakeholders informed, explain technical concepts clearly, and work effectively across functions High agency : You don't wait for permission or perfect information. You identify what needs to happen, figure out how to make it happen, and drive it to completion. Flexibility : Bezi is growing fast in a dynamic market. You'll move between strategic work (craft top-funnel channel strategies, build the social playbook) and tactical execution (optimize campaigns, create SEO/AEO content). You're energized by variety, and you don't need a perfectly scoped role to do great work. Impact-focused mindset : Deep understanding of customer pains, how they test and buy new products, and the ability to diagnose and optimize the funnel accordingly What you'll bring 4-6 years professional experience in growth or demand generation at a company working with a technical or gaming-related audience Experience growing social channels , with measurable results in follower and engagement growth Fluency with technical products and audiences ; you can communicate with technical audiences with ease and translate capabilities into use cases or outcomes that resonate with their realities Familiarity with paid acquisition: has managed or worked alongside paid campaigns and can optimize toward acquisition metrics Experience owning and expanding SEO / AEO funnels that deliver real, measurable results Experience sales-led and product-led growth motions You seek knowledge in data and are comfortable filling information gaps in order to measure, optimize, and make the right decisions About Bezi We empower people building games. We're a group of creative and technical, first-principles thinkers. Every member of the team is trusted, and expected, to deeply understand the people we build for and think creatively about ways to improve their lives and work. Our organization is very flat; everyone is trusted to pursue and validate ideas and every idea is supported and debated equally. We believe the best work happens in teams that know each other. Bay Area team members gather in our FiDi office three times a week and remote teammates join us multiple times a year. #J-18808-Ljbffr