National Account Manager - C-Store West

National Account Manager - C-Store West

At Bel, we are a company on a mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The National Account Manager, C-Store is responsible for driving sales growth, managing key customer relationships, and executing commercial strategies within the C-store channel. This role requires strong collaboration across internal and external partners to deliver business results, expand distribution, and optimize execution across assigned accounts. The ideal candidate brings strong account management experience, an understanding of the C-store landscape, and the ability to translate broader commercial strategies into actionable plans that deliver results.

Key accounts include, but are not limited to 7-Eleven, Casey's, Quick Trip, McLane. Location: This is a remote role. Candidates must reside in the western region of the U.S. (west of the Mississippi River) to support business needs.

Essential Duties and Responsibilities

• Own day-to-day management of assigned C-store accounts, delivering against net sales, distribution, and profitability targets
• Develop and execute customer-specific business plans aligned with broader channel strategies
• Build and maintain strong relationships with key customers, distributors, and broker partners to drive growth
• Identify opportunities to expand distribution, improve assortment, and enhance in-store execution
• Partner cross-functionally with Sales, Marketing, Category Leadership, and Supply Chain to ensure successful execution of customer and channel plans
• Analyze sales performance, customer data, and market trends to identify risks and opportunities and recommend action plans
• Support route-to-market execution (e.g., warehouse, distributor, and direct models) in alignment with channel strategy
• Collaborate with broker partners to ensure clear priorities, accountability, and execution of programs
• Lead customer presentations, including line reviews, new item sell-ins, and promotional planning
• Manage trade spend and promotional investments to deliver against financial targets
• Monitor competitive activity and provide insights to inform business decisions
• Contribute to innovation commercialization by supporting new item launches and customer adoption
• Provide regular business updates and reporting on key KPIs to sales leadership

Qualifications and Competencies

Minimum Education & Experience: Bachelor's degree and/or equivalent experience required Minimum of 5 years of food sales or CPG experience, preferably within the C-store or convenience channel Experience working with brokers, distributors, and key national or regional accounts Skills & Capabilities: Strong account management and relationship-building skills Demonstrated ability to execute sales strategies and deliver against business objectives Solid analytical skills with the ability to interpret sales and market data Working knowledge of route-to-market models and distributor networks Ability to manage multiple priorities in a fast-paced environment Self-starter with strong organizational skills and attention to detail Effective communicator with the ability to influence cross-functional partners Professional presence with strong presentation skills for customer-facing interactions

Total Rewards: Base Salary Range: $150,000 - $160,000 Bonus Potential: 30% Car Allowance PTO, Medical, Dental Vision, 401k match and more! Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call View phone number on click.appcast.io.