Director, Brand Creative (Games)

The Opportunity The Games Team is looking for a Director of Brand Creative that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints. Note that this is not a toy design role, but rather, an opportunity to think about and design for the brand itself. The ideal candidate must demonstrate a proven track record in developing strategically driven creative, with a strong understanding of campaign development, multi-audience communication targeting, content & graphic design, typography, and key art development. We are seeking someone that is collaborative and able to work alongside agency and cross‑functional partners within marketing, packaging, live events, content, product design, and digital teams. Must have a passion for what we do every day. Key Results Areas While the scope of responsibilities will span across all consumer touchpoints, there is a desire for fluency and experience in digital marketing including social platforms, ecommerce, and content. What Your Impact Will Be Conceptualize and execute ideas across all consumer touchpoints with best‑in‑class creative that is on trend and consumer‑driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media Prioritize multiple projects at any given time and efficiently deliver on time Art Direct and lead creative resources inside and outside the company Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment Excellent and persuasive presentation skills to gain buy‑in from key stakeholders across the organization is required Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner Competencies Required Versed and on‑top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.) Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus) Knowledge and understating of campaign strategies related to asset creation and development Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.) Tapped into global adult‑ & youth‑oriented design, marketing campaigns and trends Ability to see large picture while not losing focus of details Openness to learn from others and the courage to inspire others Ability to mentor and train new designers Experience, Knowledge, Skills Required 10+ years minimum in Art Direction, Brand Design, or Creative Leadership Design Firm/Agency and/or in‑house brand leadership experience strongly preferred Demonstrated experience building and evolving iconic consumer brands Experience with content creation including and beyond social (video, episodic, motion storytelling) Digital and Social experience preferred Global brand experience a plus Education Required BA/BS/BFA in Graphic Design and/or MA/MFA Personal Attributes Required Tenacious and full of creative energy! Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful Entrepreneurial and innovative thinker who embraces change and taking on new challenges Strong collaborator that takes personal accountability and loves to work in a team environment Effective in a dynamic fast‑paced environment Fast Learner Self‑motivated with a positive attitude *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr