Vice President, Brand Strategy & Governance

Job Overview The Executive Director, Brand Strategy & Creative Governance serves as the enterprise leader responsible for shaping, protecting, and elevating Impact’s brand across every business unit, channel, and customer touchpoint. This role leads the company’s brand strategy, creative direction, and governance model while overseeing multidisciplinary teams spanning design, content, and media. Working closely with executive leadership, this person translates business strategy into clear, compelling brand experiences that strengthen market positioning, drive consistency, and support long‑term growth. Responsibilities Own and evolve the enterprise brand strategy, positioning, architecture, and identity across all business units, solutions, and market offerings. Translate brand vision into scalable frameworks that guide messaging, creative direction, and go‑to‑market execution. Serve as the senior creative authority, ensuring consistency in brand tone, voice, visual identity, and experience across internal and external communications. Establish and enforce brand standards, governance models, toolkits, templates, and approval workflows for marketing and cross‑functional teams. Lead the development and stewardship of visual identity systems, messaging playbooks, and creative assets across digital, web, video, campaigns, social, experiential, and sales enablement channels. Act as the final approver for high‑visibility creative and brand initiatives, ensuring all output aligns to the company’s positioning and brand promise. Partner with executive leadership on brand evolution initiatives, including naming, visual identity refinement, architecture decisions, and narrative development. Lead and develop the design, content, and media teams while fostering a culture of collaboration, innovation, accountability, and creative excellence. Collaborate with teams across Marketing, Sales, Client Strategy, People, Product, and Service to ensure a cohesive and customer‑centric brand experience. Use customer insights, market research, competitor intelligence, and brand performance metrics to guide optimization, measure impact, and improve awareness, consistency, and preference. Qualifications & Experience 12+ years of experience in brand leadership, preferably within B2B services, technology, SaaS, or professional services environments. Proven success leading brand strategy, enterprise identity systems, creative teams, and integrated multi‑channel brand initiatives. Deep expertise in creative direction, visual identity development, brand governance, and modern design leadership. Strong portfolio demonstrating sophisticated brand systems, high creative standards, and large‑scale brand evolution or transformation work. Experience building and governing scalable design systems and brand frameworks across complex organizations. Advanced understanding of digital‑first design, integrated marketing, visual storytelling, UX alignment, and content strategy. Strong executive presence with the ability to influence senior leaders and guide cross‑functional brand decisions. Excellent communication, storytelling, change management, and cross‑functional leadership skills. Analytical mindset with the ability to connect brand and creative work to measurable business outcomes. Compensation The typical base salary for this role is $160,000‑$180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Benefits Competitive salary and incentive compensation plans depending on role and/or department. Paid time off: up to 20 days PTO, 7 paid sick days, 12+ paid holidays, and paid parental leave. Development and growth opportunities with ongoing training and continued education reimbursement. 401(k) and retirement plans with complimentary financial advisory services. Comprehensive health, disability, life, dental, and vision plans. Work Authorization & Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements. Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a “U.S. Person,” as defined by law, or otherwise be eligible to obtain any required government authorizations. #J-18808-Ljbffr