Shopper Marketing Manager
Jobtailor
Responsibilities Develop Customer‑Specific Shopper Marketing Strategies Build annual shopper marketing plans aligned to brand priorities Design and execute omnichannel shopper activations across in‑store, eCommerce, and retail media Act as a strategic business partner to Sales Leverage shopper, consumer, and category insights Develop strategic briefs and lead external shopper marketing partners Partner with retail media, eCommerce, and merchandising teams Develop and optimize promotions, display strategies, and merchandising initiatives Track activation performance using KPIs Own budget planning, spend tracking, and optimization Develop strong relationships with retailer marketing and commercial teams Requirements 10+ years of experience in CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing Proven experience developing and leading omnichannel shopper marketing programs Strong commercial acumen and ability to connect shopper activations to business outcomes Hands‑on experience developing and leading retail media campaigns Strong analytical and shopper insights capabilities Proven ability to lead cross‑functional teams Experience working directly with major US retailers and their marketing/commercial teams Experience managing shopper marketing budget including investment planning #J-18808-Ljbffr Jobtailor
Vacancy posted 1 day ago
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