Communications Committee Chair

Key Responsibilities

Leadership & Oversight

• Serve as Chair of the Communications Committee, overseeing existing Marketing Subcommittee and the Social Media Subcommittee (possible expansion to include a Communications Subcommittee to manage internal / external newsletters).
• Ensure CARE’s communications strategies align with organizational priorities and fundraising goals.
• Support consistent and mission-driven branding across all print, digital, and in-person communication channels.
• Advise the Board on best practices for public relations, digital engagement, and brand reputation management.

Branding

• Ensure compliance with accessibility standards (ADA, WCAG) and copyright laws.
• Maintain and enforce CARE’s brand guidelines and visual identity across all platforms.

Internal Communications

• Support effective communication between the Board, committees, volunteers, and staff.
• Facilitate meetings, presentations, and internal updates to ensure alignment across teams.
• Promote a culture of transparency and collaboration through consistent internal messaging.

Digital Strategy & Social Media

• Lead the development and execution of CARE’s digital and social media strategy to advance awareness, adoptions, fundraising, and community education.
• Apply Search Engine Optimization (SEO) best practices across social media and digital content to improve visibility and reach.
• Oversee the creation, scheduling, and publishing of posts across platforms, ensuring timeliness, engagement, and alignment with campaigns.
• Proficiency in content creation and design tools (Canva, Adobe Creative Suite, Camtasia, iMovie, Synthesia).
• Establish standardized naming conventions for images, videos, and hashtags to streamline organization, cataloging, and consistent usage across platforms.
• Guide content creators with best practices for writing, storytelling, and imagery that align with CARE’s voice and brand.
• Track and analyze social media and digital campaign performance, sharing insights with CARE leadership to optimize future strategies.

Public Relations & External Communications

• Act as a public spokesperson for CARE when needed and coach others in effective messaging
• Build and maintain relationships with local media, community leaders, and partner organizations.
• Oversee press releases, media advisories, and public statements to ensure clarity, accuracy, and consistency.

Committee Management

• Recruit and mentor volunteers for the Communications, Marketing, and Social Media Subcommittees.
• Coordinate regular meetings of the Communications Committee and its subcommittees.
• Report committee activities and outcomes to the Board of Directors.