MARKETING MANAGER

Marketing Manager

Position: Marketing Manager Reports to: Director of Marketing & Communications (DMC) Status: Full-Time Non-Exempt Position. Some evenings and weekends required for programs and events. A hybrid work environment available, based on organizational needs. Minimum 3 days in office required.

Marketing Manager Position Summary The Marketing Manager plays a key role in advancing Guild Hall's dynamic brand, building upon the institution's rich history while embracing innovative approaches to creative practice. This position helps position Guild Hall as a premier, forward-thinking arts destination through strategic marketing, compelling storytelling, and audience engagement.

The ideal candidate is collaborative, organized, creative, detail-oriented, design and digitally savvy. They are an effective communicator with strong project management skills and expertise in social media, email marketing, analytics, and digital content. The Marketing Manager creates and manages marketing materials, calendars, deadlines, and deliverables; oversees email marketing initiatives; analyzes campaign performance; and supports advertising planning and strategic partnerships.

Key Responsibilities

• Collaborate with the Director of Marketing and Communications (DMC) to develop dynamic marketing strategies and innovative social media initiatives that educate and engage audiences around Guild Hall's artists, programs, and mission.
• Promote all areas of the institution, including Visual Arts, Performing Arts, Learning + New Works, Membership, Philanthropy, and on-site and off-site events.
• Develop and implement integrated email marketing and social media campaigns that deepen audience engagement across diverse demographics, with a focus on cultivating younger audiences.

Email Marketing

• Create, schedule, and deploy weekly email campaigns to drive ticket sales, museum visitation, membership engagement, and institutional awareness.
• Coordinate with third-party partners, as directed by the DMC, to amplify messaging and expand audience.

Advertising & Design

• Support the DMC in maintaining the institution's annual advertising plan to maximize.
• Design and produce in-house marketing and advertising materials in accordance with Guild Hall brand standards, with guidance from the Chief Public Engagement Officer (CPEIO).
• Create Guild Hall-branded promotional assets for presenters, partners, and collaborators to share across their marketing.
• Ensure all advertising, sponsorship, and media partnership deliverables are fulfilled according to contractual.

Media Relations & Reporting

• Monitor media coverage related to Guild Hall programs, exhibitions, performances, and.
• Maintain a monthly media coverage report for distribution to staff and.
• Prepare and maintain digital press kits and keep the website press page.
• Assist with media inquiries, including requests for images, press materials, and institutional.

Social Media & Content Creation

• Manage Guild Hall's social media presence across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms, ensuring a consistent brand voice and audience experience.
• Create, schedule, and publish engaging content that promotes programs, exhibitions, performances, educational initiatives, and institutional priorities.
• Attend evening and weekend programs, as needed, to provide live social media coverage and content.
• Coordinate photography and videography shot lists, including step-and-repeat photography for programs, openings, special events, galas, and community gatherings.
• Conduct short-form video interviews and collect audience testimonials for social media, promotional campaigns, and donor engagement initiatives.
• Edit photos, videos, reels, and other digital assets for timely publication across.
• Monitor social media trends, audience engagement, and analytics, and provide recommendations to improve reach, impact, and performance.

Website & SEO

• Manage website content, with support from the CPEIO, including uploading and updating programs and events in WordPress and Spektrix, ensuring all information, sponsor acknowledgements, and landing pages remain accurate and current.
• Manage website tracking pixels, SEO initiatives, and Google Ads integrations in collaboration with third-party.

Department Operations

• Maintain the marketing calendar, including social media schedules, email campaigns, and key promotional.
• Organize and manage digital asset libraries, ensuring content is properly tagged, archived, and easily.
• Supervise and delegate tasks to marketing interns and.
• Manage marketing invoices, contracts, and media partnership.
• Develop and maintain marketing analytics dashboards and institutional KPI.

Visitor Experience

• Serve as an occasional Front-of-House.
• Responsibilities may include checking visitors into the museum, selling tickets, providing visitor information, responding to inquiries sent to View email address on click.appcast.io, and answering the institution's main phone line.

Qualifications

• Minimum of 3 years of experience in marketing, communications, or related roles, preferably within arts, culture, performing arts, museums, or nonprofit organizations.
• Exceptional writing, editing, and communication.
• Experience with CRM systems, email marketing platforms, SEO, digital advertising, and analytics.
• Proficiency with Microsoft Office; experience with Adobe Creative Suite,
• Photography, videography, and content creation experience.
• Spanish language proficiency is a.

Compensation & Benefits

Starting salary of $60,000 annually; compensation will be commensurate with experience and qualifications. Comprehensive benefits package including employer-paid health, disability, and life insurance; 22 days of paid time off in the first year of employment; and access to 403(b) and Flexible Spending Account (FSA) plans.

Frequently cited statistics show that women and people from underrepresented groups apply to jobs only if they think they meet 100% of the criteria. Guild Hall encourages you to apply if you meet many but not all the criteria and feel you may be a good fit for the role. Guild Hall is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies. In addition, Guild Hall will provide reasonable accommodations for qualified individuals with disabilities.

Guild Hall is an equal Employment Opportunity Employer.

About Guild Hall

Mission Statement: Guild Hall is the cultural heart of the East End: a museum, performing arts, and education center, founded in 1931. We invite everyone to experience the endless possibilities of the arts: to open minds to what art can be; inspire creativity and conversation and have fun.

Guild Hall has entered a period of revitalization that includes a facility-wide $29MM improvements project. The structural and technological enhancements have improved the institution's ability to deliver accessible, state-of-the-art programs for a diverse, twenty-first-century audience. Construction began in the Summer of 2022, with the final phase, the Hilarie and Mitchell Morgan Theater, completed in July 2024. The renovated museum opened in the summer of 2023.