Paid Search Analyst

Are you an experienced digital marketer who enjoys creatively solving complex problems, analyzing data, and uncovering insights to drive performance? If you have at least 1 year of experience directly managing paid search advertising campaigns, strong analytical and critical thinking skills, and a track record of communicating trends to marketing leaders, this role could be the perfect next step in your digital marketing career!


You'll deepen your expertise in paid search while collaborating with a best-in-class team to manage campaigns on Google Ads and Microsoft Advertising for a variety of clients. This role would give you the opportunity to leverage your skills, make an impact, and grow your paid media career in a fast-paced environment.

How will you make a difference?

As a Paid Search Analyst, you'll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly impact how our clients connect with their audiences and achieve their business goals.

Working within a collaborative team, you'll leverage your expertise in platforms like Google Ads and Microsoft Advertising, along with our proprietary tools to increase efficiency. You'll also gain exposure to other marketing channels and collaborate on full-funnel marketing strategies for clients. Our training combines self-paced learning with hands-on pairing and shadowing, helping you build the confidence and skills to consistently deliver meaningful results for our clients.

What will you do?

• Own paid search performance and execution for ~4-6 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
• Proactively perform optimizations across campaign types and strategies, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
• Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets.
• Translate analytical insights into clear, actionable recommendations that shape campaign strategy
• Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to generate insights that evolve client channel strategy
• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
• Perform other duties as assigned

Requirements:

• Bachelor's degree and at least 1 year of full-time experience managing paid search campaigns

OR

• Master's degree in Business, Marketing, Analytics, or a related field

Essential Qualifications:

• Skilled in analyzing data to identify trends and develop actionable strategies, with hands-on experience in conversion tracking and GA4.
• The ability to interpret paid search and business metrics to assess performance, make bidding decisions, and support strategic recommendations
• Comfort and ability to adapt in a fast-paced, ever-changing environment
• Proven creative problem-solving skills to overcome challenges and deliver results
• Highly organized and proactive, with strong time management skills demonstrated through effective task prioritization and consistent on-time delivery
• Clear written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
• Passion for delivering high-quality client service and contributing to client success
• Proficient in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data
• Eager to learn and experiment with new tools, technologies, and approaches in the digital marketing space
• Embodies ROI's core values and is willing to actively contribute to a collaborative team environment

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we've been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.


Our actions and how we show up for each other and our clients are guided by our core values: Be the Good , Embody a Growth Mindset , Put Others First, and Relentlessly Pursue Excellence

If you thrive in a fast-paced, collaborative environment, you'll love working with us!

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members' desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you're not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

Our Benefits

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:

• Work-life integration supported by a hybrid work environment and core office hours
• Thoughtfully designed workspace for collaboration, deep work, and downtime
• 20 days of PTO with incremental increases as your ROI career progresses
• 10 paid holidays
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
• Paid disability and life insurance
• Monthly education bonus
• Training and mentorship programs designed for personal and professional growth
• Team lunches twice per quarter
• Quarterly team builders
• Fully stocked kitchen and catered weekly lunch
• Eco-friendly office with onsite gym and game room

For more details visit our Careers page or ask your Talent Acquisition Specialist!

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.