Brand Director - Health/Wellness/Supplements DTC

About SuperOrdinary:  

SuperOrdinary is the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brands establish a presence and scale their sales on platforms like Amazon and TikTok Shop. We partner with creators, brands, retailers, and manufacturers to create social-first brands. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.  

As the premier partner for today’s most dynamic brands, we drive discovery, expansion and accelerated growth in the ever-evolving landscape of social commerce and the creator economy. SuperOrdinary is an established company but with an entrepreneurial/start-up vibe, with a population of 150300+ employees, head quartered in Los Angeles. 

Role Overview: 

We are seeking a dynamic and visionary Brand Director with a proven track record of building successful e-commerce CPG brands – Ideally in the supplement, wellness, or related categories. The ideal candidate has demonstrated success in leveraging TikTok and other social platforms to drive brand awareness, engagement, and sales. You will lead the development, positioning, and growth of our next-generation wellness brand, working cross-functionally to deliver exceptional consumer experiences and business results. 

This position is hybrid, 4-days/week in-office in West Hollywood, CA.  

Key Responsibilities 

• Brand Strategy & Vision: Develop and execute a compelling brand strategy that differentiates SuperOrdinary’s supplement brands in a crowded market, with a focus on digital-first and social commerce channels. 

• E-Commerce Growth: Oversee the DTC e-commerce strategy, optimizing the customer journey from discovery to purchase and retention. 

• Product Innovation: Collaborate with R&D and product partners to identify market trends (e.g., metabolic health, gut wellness, cognitive support) and launch new products that meet consumer needs. 

• Content & Product Marketing: Develop compelling content angles and product narratives that translate consumer insights into purchase-driving messaging across social, creator, and e-commerce channels. 

• Cross-Functional Leadership: Partner with creative, digital marketing, operations, and sales teams to ensure cohesive brand messaging and execution across all touchpoints. 

• Performance Analytics: Set KPIs, analyze campaign and sales data, and iterate strategies to maximize ROI and brand equity. 

• Community Building: Foster a loyal customer community through engaging content, education, and customer support initiatives. 

Qualifications 

• 5+ years of brand management experience in CPG, supplements, wellness, or related categories, with a strong e-commerce focus. 

• Demonstrated success building a brand that achieved significant traction on TikTok. 

• Deep understanding of digital marketing, influencer strategy, and social commerce best practices. 

• Experience launching and scaling DTC brands, with a data-driven approach to growth. 

• Strong leadership, communication, and project management skills. 

• Passion for wellness, innovation, and consumer trends. 

• Based in or willing to relocate to Los Angeles, CA. 

Compensation 

• Total compensation includes comprehensive benefits packages (100% paid medical, dental, vision, plus 401k and flexible PTO).