Senior Digital Marketing Specialist - Paid Social

Ally Financial only succeeds when its people do — and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. The Opportunity The Paid Social Marketing Sr. Specialist sits within the Digital Marketing In House Agency team at Ally. This individual will be tasked with helping us execute our in-house support of paid social campaign execution across multiple channels and lines of business. The ideal candidate has previous hands-on-keyboard execution experience either from agency or advertiser direct experience. The successful candidate will possess a track record of perfecting campaign strategies and execution with an audience-first mindset. This person will have to partner with various teams across the organization, including IT, Analytics, and onsite personalization teams, in addition to external platform partners. They will also need to be process-oriented as we grow this program's scope over the next year. The Work Itself Manage marketing budget including reconciling payments and general ledger charges on monthly basis and working with program managers to forecast future expenditures. Update marketing metrics scorecards each month. Daily monitoring of rates displayed in Ally Bank digital advertising. Management of the Ally Bank rate process. Monthly audit of Campaign Manager to ensure marketing program managers are following the approved process for receiving Brand, Legal and Compliance approval for all marketing materials. Organize and coordinate marketing and creative governance processes. Reconcile agency SOW usage on a quarterly basis. Execute and manage all Purchase Order and Purchase Requisitions for marketing programs. Assist Marketing Managers in development of presentations. Job Responsibilities The Skills You Bring Optimize & execute as a hands‑on‑keys trader for Ally Paid Social Media programs across Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, TikTok, and other emerging social channels. Responsible for daily execution of targeting tactics inclusive of creation of custom audiences, bid adjustment and budget management using native social platform interfaces or social marketing technology platforms. Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs across different lines of business. Collaborate with internal and external partners to present learnings and maximize the value of the programs. Support the digital marketing team in set up processes inclusive of checking ad serving set up, tracking parameters and reporting capabilities. Develop and maintain a testing plan to maximize investment value and traffic, share insights with brand, media, and creative teams. Continually learn, advancing skills and knowledge of online advertising, financial services, and competitive trends. Share new developments with the team and how to leverage them. Qualifications Bachelor's degree in marketing or relevant field of study preferred 3+ years online paid social experience required as a campaign analyst, media planner/buyer, account manager or hybrid; other online advertising background a plus Previous experience working with ad tech such as an ad server, CRM, SEM tools or paid marketing platform highly recommended. Familiarity with online analytics packages measuring last-touch or multi-touch attribution and the programmatic display/paid social landscape, including mobile‑measurement partners Proven ability to successfully manage internal and external partner relationships Strong MS Excel abilities, including the ability to use formulas, functions & pivot tables. Tableau and SQL are a plus. Understanding of A/B and multivariate testing Familiarity with statistics and online advertising metrics Proficient in MS Office suite (PowerPoint, Outlook, Word) Positive and productive interpersonal, oral and written communication skills Ability to work independently as well as collaboratively Detail oriented with a commitment to strong results How We’ll Have Your Back Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including: Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part‑time status and management level). Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access. Supporting your Health & well‑being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short‑and long‑term disability, pre‑tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially. Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back‑up child and adult/elder care days and childcare discounts. Work‑Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs. Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity. To view more detailed information about Ally’s Total Rewards, please visit this link: Who We Are Ally Financial is a customer‑centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial‑services provider to our consumer, commercial, and corporate customers. For more information, visit Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at View email address on click.appcast.io. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. Base Pay Range : $70000 - $120000 USD Incentive Compensation: This position is eligible to participate in our annual incentive plan. #J-18808-Ljbffr Ally