LBI National Golf & Resort | Director of Sales

LBI National Golf & Resort | A VIVÂMEE Hospitality Propert

LBI National Golf & Resort is a premier destination offering a championship 18-hole golf course, upscale dining, and a growing portfolio of weddings and special events. Located on over 194 acres in the scenic Pine Barrens of southern New Jersey, the property features a course designed by architect Ray Hearn, a full practice facility, and a 28,000 square-foot clubhouse.

As part of VIVÂMEE Hospitality, LBI National is evolving into a premier event and resort destination focused on delivering elevated guest experiences through exceptional service and intentional hospitality.

Our Culture: The VIVÂMEE Virtues

At VIVÂMEE Hospitality, our culture is grounded in three core virtues:

• JOY – We are a true team that enjoys serving others and winning together
• HUMILITY – We respect others and lead with a mindset of service and growth
• MINISTRY – We view hospitality as a meaningful act that enriches the lives of others

We hire, develop, and recognize team members based on these values. Success in this role requires a strong alignment with and commitment to these virtues.

The Director of Sales is responsible for leading the sales strategy, execution, and performance of all weddings and events at LBI National Golf & Resort. This role oversees the sales team, establishes and enforces standard operating procedures (SOPs), and drives revenue growth by maximizing bookings and expanding event opportunities across the guest experience.

As a key member of the VIVÂMEE leadership team, this role requires a strong blend of strategic leadership, hands-on sales execution, team development, and operational excellence , while embodying servant leadership and championing the VIVÂMEE Virtues of Joy, Humility, and Ministry .

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute strategic sales plans to meet or exceed annual wedding and event revenue goals
• Identify target market segments and drive performance by segment, month, and year
• Establish lead generation channels and solicitation strategies (calls, tours, outreach)
• Monitor key metrics including tour volume, conversion rates, and booking pace
• Maximize revenue by promoting multi-day weddings and additional event opportunities

Client Experience & Sales Execution

• Oversee the full client lifecycle from initial inquiry through event execution
• Participate in sales presentations, property tours, and key client meetings
• Ensure a high-touch, hospitality-driven sales experience aligned with brand standards
• Support the team in upselling enhancements including décor, menus, and event design
• Drive consistent delivery of Five-Star guest reviews and client satisfaction

Team Leadership & Development

• Lead, mentor, and develop the Wedding & Events Sales team
• Recruit, interview, hire, and train new team members
• Provide ongoing coaching, feedback, and performance evaluations
• Build a high-performing, collaborative, and values-driven team culture
• Model servant leadership while reinforcing VIVÂMEE Virtues daily

Operational Leadership & SOP Development

• Create, implement, and maintain Standard Operating Procedures (SOPs) for sales and marketing
• Oversee daily sales operations and optimize workflows
• Manage CRM systems, reporting, and pipeline tracking
• Maintain system integrity (including Reserve) and ensure accurate reporting
• Lead weekly sales meetings and participate in BEO meetings

Cross-Functional Collaboration

• Partner with Catering, Culinary, and Operations teams for seamless execution
• Work closely with Marketing on campaigns, digital strategy, and lead generation
• Align with the General Manager on financial performance and staffing needs
• Assist in developing packages, menus, and guest experience offerings

Vendor & Community Engagement

• Build and maintain strong relationships with planners, vendors, and industry partners
• Represent LBI National at networking events and industry functions
• Leverage partnerships to increase referrals and drive brand awareness

Analytics & Performance Management

• Track and analyze sales performance, revenue trends, and booking data
• Identify opportunities to improve conversion rates and increase revenue
• Provide reporting and insights to executive leadership
• Adjust sales strategies based on data and market conditions

Leadership & Mentorship Responsibilities

• Foster a positive, safe, and high-performing work environment
• Provide clear direction and accountability across the sales team
• Support new hires with structured onboarding and training
• Participate in tours to understand and improve the guest journey
• Continuously refine processes to improve team efficiency and performance
• Support cross-property collaboration within the VIVÂMEE Hospitality portfolio

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• 5+ years of experience in Sales Leadership, Hospitality, Catering, or Events
• Proven track record of achieving or exceeding revenue targets
• Experience leading sales teams in weddings, resorts, or luxury hospitality environments
• Strong leadership presence with excellent interpersonal skills
• Experience with CRM systems, reporting tools, and analytics
• Excellent communication, organizational, and problem-solving skills
• Ability to work evenings, weekends, and holidays as needed
• Experience in marketing strategy and digital campaigns preferred

Core Competencies

• Strategic Sales Leadership
• Team Development & Coaching
• Client Experience Management
• Revenue Optimization & Forecasting
• Operational Excellence
• Vendor Relationship Management
• Hospitality & Guest Experience

Base salary up to $50,000 annually + commission structure 

Disclaimer

This job description is not intended to be an exhaustive list of all responsibilities, duties, or qualifications associated with the role. Management reserves the right to modify responsibilities as needed based on business demands.

LBI National Golf & Resort is an Equal Opportunity Employer. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made for qualified individuals.