Marketing Specialist

Fibersmith, an Inc 5000 company for five straight years, is looking for a person who sees themselves as a go-getter and welcomes the challenge of meeting the needs of a growing business.


We are looking for a creative, self-driven Marketing Specialist to assist with marketing and customer support projects. This is a unique opportunity to make an immediate, meaningful and lasting contribution to our company's marketing efforts and to gain valuable hands-on experience.


Key skill areas:


Social media content - planning and execution


Website content and SEO


Video content creation


Key Duties and Responsibilities:


We're looking for assistance with a variety of marketing projects as we grow our Vision Software solution. The individual in this role will learn about the key aspects of the software platform and work with the Director of Marketing & Customer Engagement to increase brand awareness and encourage adoption among users.


The individual in this role will be responsible for communicating the brand highlights of Vision Software to current and potential clients via Fibersmith's company website and social media channels, especially LinkedIn. This includes developing content for customer acquisition, engagement and retention, as well as analyzing key metrics and reporting on campaign performance.


This role will also involve implementing technological tools to optimize and enhance the usability of Vision's support site for existing clients.


This role will also involve assisting with the planning and execution of upcoming trade shows and events, as well as helping with customer documentation, training and support, and other projects as needed.


It is critical that the individual in this role be a self-starter, fast learner and eager to learn and grow his or her skillset.


Qualities:

• Flexible with the changing needs of a growing business

• Value integrity, excellence, hard work and winning

• Ability to work effectively with a diverse group of individuals at all organizational levels

• Thrive on challenges and look to be involved in issues and have an impact

• Have the professional maturity to take ownership, operate with transparency, and focus on producing results

• Comfortable using and learning new technology

• Thrives in a fast-paced, multi-tasking, no-two-days-the-same environment

• Bachelor's degree in marketing, journalism, communications or a related field preferred.

• 2-4 years experience in marketing or a related field preferred.

• Experience in basic graphic design and familiarity with Adobe Creative Cloud, including Photoshop and Illustrator

• Basic familiarity with website platforms such as Wix, Wordpress or Squarespace

• Excellent written and oral communication skills and experience

• Highly organized to meet ongoing deadlines.

• Must be detail-oriented and maintain high levels of quality control for various elements during creation, editing, and final delivery of content.