Go To Market Strategy & Ops Lead

WorkWave is the leading provider of cloud-based software solutions to pest control, lawn care, landscape management, and other green industries. Our special sauce is our team: We’re a group of makers, doers, creative thinkers, and hard workers, and we’re always looking for individuals who embrace those ideals to come and help us grow. When you become a part of this company, you’ll become part of a dynamic, friendly, fun, and forward-looking community.

Go to Market Strategy & Operations Lead

ABOUT THE ROLE

WorkWave is seeking an experienced Go to Market Strategy & Operations Lead to join our Revenue Operations team. In this individual contributor role, you will work at the intersection of revenue operations, business analytics, and commercial strategy. You will partner directly with GTM and RevOps leadership to translate business priorities into scalable processes, reliable reporting, AI-driven automation, and actionable insights.

WHAT YOU'LL DO

• Revenue Reporting & Analytics: Build and maintain dashboards, recurring reports, and analytical models for pipeline, bookings, and core GTM metrics.

• AI-Driven Operations & Automation: Drive adoption of AI tools, automated agents, and workflow automations to streamline GTM operations.

• Data Enrichment & Hygiene: Ensure lead/account enrichment, manage deduplication and lead-to-account matching, and monitor data quality.

• Forecast Accuracy & Operating Rhythm: Lead the GTM forecasting cadence, enforcing data hygiene across sales stages to ensure executive visibility.

• Data Definitions & Governance: Maintain the GTM data catalog, standard operating procedures (SOPs), and data quality thresholds across the tech stack.

• Impact & Adoption Tracking: Measure active usage and ROI across tools and data assets to guide consolidation and investment decisions.

• Field Partnership: Shadow and support Sales and Customer Success teams to turn workflow feedback into productivity gains.

• ICP & Deal Insights: Refine our Ideal Customer Profile (ICP) using internal CRM data and market intelligence to help sellers accelerate deal cycles.

• Integration Optimization: Partner with Salesforce admins and data engineering to maintain integrations between sales tools, Salesforce, and the data warehouse.

WHAT YOU'LL BRING

• Experience: 5 to 7+ years in GTM strategy/ops, RevOps, business analytics, product management, or consulting in B2B SaaS.

• GTM & AI Tech Stack: Deep familiarity with enterprise GTM stacks (Salesforce/CPQ, NetSuite, Tableau, Highspot, Gong) and leveraging AI to boost efficiency.

• Forecast & Deal Analytics: Track record of using sales stack tools and analytics to enhance forecast accuracy and build data-backed ICPs.

• Cross-Functional Communication: Ability to translate complex analytical findings into clear guidance for leadership and front-line teams.

• Problem-Solving & Execution: Structured approach to ambiguous problems with strong ownership and independent execution skills

BONUS POINTS

• Tool Fluency: Hands-on experience with contact intelligence and enrichment tools such as ZoomInfo, 6sense, or Clay, and with sequencing or conversation intelligence tools.

• Technical Aptitude: Working knowledge of APIs and how sales tools connect to a CRM and data infrastructure. You have shipped a prototype or internal tool of your own.

• Full-Funnel Experience: Supporting tool adoption across SDR, AE, Account Management, and Customer Success teams.

WHAT YOU SHOULD KNOW ABOUT US

• Laid Back but Buttoned Up: We offer a collaborative, flexible work environment and are passionate about developing innovative, best-in-class solutions that help our customers succeed

• Customer Impact: We care deeply about delivering products and solutions that make a meaningful difference in the lives of our customers and their businesses.

• Trust & Collaboration: We value diverse perspectives, build strong partnerships, and encourage our teams to approach challenges with curiosity and an open mind.

• Innovation & Continuous Improvement: We embrace new ideas, emerging technologies, and opportunities to work more effectively. We encourage employees to experiment, learn, and make a measurable impact.

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT

WorkWave provides a remote-first work environment that encourages growth, creativity, and collaboration. With employees across multiple states and countries, we offer opportunities to contribute to a global organization while working with talented, cross-functional teams.

Our headquarters is located at the Bell Works complex in Holmdel Township, New Jersey, with offices and collaboration spaces available to support teamwork, training, and connection.

GROW WITH US

We believe intellectual curiosity and a commitment to continuous learning are essential to professional growth. WorkWave provides opportunities to develop new skills, explore emerging technologies, and take on meaningful challenges that contribute to both individual development and company success.

JOIN OUR WINNING TEAM

WorkWave has been recognized for its workplace culture, innovation, and growth, including multiple Best Place to Work awards and industry recognitions.

We are an equal opportunity employer. All applicants will be considered without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other protected characteristic. We encourage candidates who are excited about this opportunity to apply, even if their experience does not align perfectly with every qualification listed above. You may be the right fit for this or another opportunity at WorkWave.

A GLOBAL COMPANY WITH A LOCAL PRESENCE:

• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.

• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey

• With everything you could find in a great downtown -- from restaurants and retail to art and culture the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and WorkWave is proud to be a part of it

• Pharmacy, urgent care, bank, restaurants, florist, gym, dentist, outdoor patio bar and weekly farmers market all conveniently located on the first floor - making running errands on a break a breeze.

• We work hard but play hard too...need a break? When in the office kick back in our common area, play a game of arcade basketball, video games in our game rooms or face off in a ping pong match

• WORKING REMOTE? Great! Our teams are well versed at working collaboratively in a fully virtual environment. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.

RELAX, WE'VE GOT YOU COVERED:

• Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND...

• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays

• Tuition reimbursement

• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!

• 24/7 access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events and give back to the community

GROW WITH US:

• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!

• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year

JOIN OUR WINNING TEAM!

• 10 Time winner of Best Place to Work in New Jersey by NJBiz !

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.