Social Media Manager

Social Media Manager

Remote

GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets.

GeneDx seeks a dynamic, strategic, and socially savvy content producer to strategize, manage, and measure our organic social media presence. In addition to owning the strategy and execution of GeneDx social media, the Social Media Manager & Content Producer will create content and engage directly with our social audiences.

The successful candidate has a strategic mindset, deep knowledge of social tools, strong writing and editing skills, and hands-on experience in graphic design for social media. Fundamental to this role is the ability to craft compelling, scroll-stopping, impact-driving social content for Facebook, Instagram, X, LinkedIn, and YouTube.

Job Responsibilities

Social strategy and competitive analysis – 20%

• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.

• Set and report on monthly and quarterly social media goals aligned to the company's social media strategy, while improving internal processes to increase efficiency.

• Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team.

• Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation.

Social media content creation, publishing and calendar management – 50%

• Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging.

• Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time.

• Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives.

• In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities.

• Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals.

• Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels).

• Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking.

• Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content.

Social storytelling and campaign opportunities – 15%

• Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees.

• Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification.

• Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity.

• Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople.

Social monitoring & engagement – 15%

• Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.

• Partner with our customer service and management team to follow up on DMs and ensure our community members get the answers they need.

• Identify key themes and trends, share insights, and promptly escalate risk issues to team leads.

• Monitor sentiment and community feedback to identify emerging risks, opportunities, and audience needs.

People Manager

• No

Education, Experience, and Skills

• Bachelor's degree with 7-10 years of experience in social media, content marketing, digital marketing, communications, or related field.

• At least 3 years of professional experience creating content across multiple social media platforms, such as LinkedIn, Instagram, Facebook, X, and emerging channels.

• Experience managing social media editorial calendars, newsletters, and employee advocacy initiatives.

• Experience with social media management and analytics tools, including Google Analytics, LinkedIn Analytics, Meta Business Suite, Sprout Social, and/or similar platforms.

• Experience in the healthcare industry and/or in a regulated environment (desired but not required).

• Understanding of graphic design fundamentals, with professional experience using Canva, Adobe Photoshop, InDesign, Illustrator, or other graphic design programs.

• Professional expertise in crafting compelling and scroll-stopping social content, with B2B experience desired.

• Strong storytelling instincts with the ability to identify meaningful narratives and translate complex topics into engaging social-first content.

• Keen attention to detail and accuracy, applying that skill to tasks such as proofing copy, creating UTM/tracking parameters, and measuring creative performance.

• Ability to interact professionally and personably with a wide range of people including healthcare provider customers, patients and their families, employees, and company leaders.

• Ability to manage multiple projects, re-prioritizing deliverables as needed.

• Excellent data analysis, reporting, communication, and presentation skills.

• Eagerness to achieve personal, team, and company goals via both tried-and-true and new, innovative approaches.

Certificates, Licenses, Registrations

• None

Work Environment

This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs.

Physical Demands

This is a sedentary role requiring prolonged periods of sitting while working at a computer. Physical demands include:

• Sitting for extended periods (up to 8 hours per day)

• Repetitive use of hands and fingers for typing and mouse operation

• Visual acuity for reading computer screens and documents

• Ability to communicate effectively via phone and video calls

• Occasional lifting of up to 10 pounds (office supplies, equipment)

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Pay Transparency, Budgeted Range

$125,000 - $138,000 USD

Science - Minded, Patient - Focused.

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it. We share the same goal as healthcare providers, patients