Marketing Analytics Manager

Job description

Marketing Growth Manager
Department: Marketing
Reports To: Senior Marketing Manager
FLSA Status: Exempt

Please note, this is a fully IN OFFICE position based in Naples, FL.

Compensation Range: $75,000 - $85,000 Depending on Experience.


Position Summary
Zoom Tan is seeking a highly analytical and detail-oriented Marketing Growth Manager to transform data into actionable insights that drive customer acquisition, retention, and revenue growth. This role will analyze marketing performance across digital and traditional channels, identify trends in customer behavior, measure campaign effectiveness, and provide recommendations that improve marketing ROI.
The ideal candidate has a passion for data, strong analytical skills, and the ability to communicate findings in a way that supports strategic business decisions. This position works closely with Marketing, Operations, Customer Service, and Executive Leadership to optimize marketing initiatives and improve the overall customer experience.

Essential Duties & Responsibilities
• Analyze marketing campaign performance across email, SMS, paid advertising, social media, SEO, and other digital channels.
• Monitor key performance indicators (KPIs) including:
o Customer acquisition cost (CAC)
o Return on ad spend (ROAS)
o Customer lifetime value (LTV)
o Conversion rates
o Membership enrollments
o Membership retention
o Average ticket value
o Promotional performance
• Develop and maintain dashboards and recurring reports for executive leadership.
• Evaluate customer purchasing behaviors and identify trends that increase revenue and retention.
• Analyze salon performance by market, district, and individual location to identify growth opportunities.
• Partner with the marketing team to measure the effectiveness of promotions, pricing strategies, and seasonal campaigns.
• Conduct A/B testing and analyze results to optimize marketing campaigns.
• Identify opportunities for customer segmentation and personalized marketing efforts.
• Track website traffic, digital engagement, and customer conversion funnels.
• Monitor competitor marketing activities and industry trends.
• Assist in forecasting campaign performance and sales trends.
• Present findings and recommendations to leadership in a clear, concise manner.
• Ensure data accuracy and integrity across reporting platforms.
• Support ad hoc reporting requests and strategic initiatives.
Qualifications
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Data Analytics, or related field preferred.
• 2+ years of experience in marketing analytics, business intelligence, or data analysis.
• Experience analyzing consumer behavior and marketing performance.
• Advanced Microsoft Excel skills required.
• Experience with Power BI, Tableau, Looker Studio, or similar visualization tools preferred.
• Experience with Google Analytics (GA4) REQUIRED.
• Familiarity with CRM and customer loyalty platforms is a plus.
• Knowledge of SQL is preferred.
• Strong analytical, mathematical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
Knowledge, Skills & Abilities
• Strong analytical thinking and attention to detail.
• Ability to identify trends and make data-driven recommendations.
• Comfortable working with large datasets.
• Excellent organizational and project management skills.
• Strong presentation and storytelling abilities using data.
• Ability to collaborate across departments.
• Self-motivated with the ability to work independently.


Benefits
Zoom Tan offers a competitive compensation and benefits package designed to support the health, well-being, and professional growth of our team members.
Benefits include:
• Competitive salary based on experience
• Medical, Dental, and Vision insurance
• Company-paid Life Insurance
• Voluntary Supplemental Insurance options
• 401(k) retirement plan with 5% company match
• Paid Time Off (PTO)
• Paid Holidays
• Employee discounts on Zoom Tan products and services
• Career growth within a growing, multi-location organization
• Collaborative and team-oriented work environment