Retail Marketing Associate

Benefits:

401(k)

Dental insurance

Health insurance

Company Overview

Sunshine Outdoors LLC is a growing supplier of outdoor and recreational products, including camping chairs, beach chairs, cots, and outdoor accessories. Our products are sold through major national retailers such as Walmart and other leading accounts across North America.

Our Bentonville office works closely with retail partners and cross-functional teams in the U.S. and Asia to support product development, marketing execution, and business growth.

Position Summary

We are seeking a Retail Marketing Associate to support product marketing, eCommerce content, and competitive analysis for key retail accounts.

This role is highly execution-focused and plays a critical part in improving PDP content, supporting product development decisions, and driving retail readiness. The ideal candidate understands how product, content, and data come together to win at retail—especially within the Walmart ecosystem.

Key Responsibilities

1. Retail Content & PDP Optimization

Create and optimize product listings for Walmart (titles, bullets, descriptions, keywords)

Ensure compliance with Walmart Style Guide and improve Content Quality Scores

Coordinate product images (silo, lifestyle, infographics) and enhanced content

Support review strategy and monitor customer feedback (Bazaarvoice, etc.)

1. Competitive Analysis & Market Insights

Conduct comp shop analysis across Walmart, Target, and Amazon

Track pricing, features, materials, and customer reviews

Identify product gaps, trends, and opportunities for new development

Translate insights into clear recommendations for Sales and Product teams

1. Product Marketing & Development Support

Support product positioning, key selling points, and naming

Work with Product Development and China team on samples and revisions

Assist in packaging direction and marketing messaging

Help prepare line reviews and buyer presentations

1. Project Coordination

Track sample status, PDP readiness, and key timelines

Coordinate across Sales, Product, Marketing, and overseas teams

Ensure alignment between product specs, content, and retail requirements

Qualifications

Bachelor’s degree in Marketing, Business, or related field

1–3 years of experience in marketing, retail, or eCommerce

Experience with Walmart or major retail accounts is a strong plus

Strong Excel and PowerPoint skills

Detail-oriented with strong organizational and follow-up skills

Ability to manage multiple projects in a fast-paced environment

Experience working with overseas teams is a plus

What Success Looks Like

PDP content is accurate, optimized, and improves conversion

Competitive insights are actionable and influence product decisions

Samples, content, and timelines are well-coordinated

Strong support to Sales team for line reviews and customer meetings