Creative Strategist

Salary Range: $99,000 - $110,000 per year. The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits. This position is a hybrid in‑office role that works out of our Boston HQ (Monday‑Thursday in office and Friday work from home). This is not a virtual / remote position. At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1‑OPT, STEM OPT EAD, H‑1B, H‑1B1, E‑3, O‑1, J‑1, or TN. Senior Creative Strategist (YouTube & Video) Wayfair’s Performance Creative team is seeking a data‑driven Senior Video Creative Strategist to lead the development of innovative, insight‑led video ad creative across OTT, CTV, OLV, and Upper Funnel paid social channels. This is a key role at the intersection of video storytelling, pre‑production narrative design, and data, focused on architecting a best‑in‑class, on‑brand video engine. You will design the overarching creative vision for our massive YouTube ecosystem (spanning upper‑funnel storytelling to lower‑funnel action), while strategically scaling our broader CTV and upper‑funnel social video footprint across Meta, TikTok, and Pinterest. Reporting directly to the Head of Performance Creative, you will act as part of a fast‑paced, cross‑functional Creative Lab team. You will collaborate with marketers, Go‑To‑Market (GTM) campaign leads, external DCO video partners, graphic designers, and motion editors to translate high‑level business priorities into compelling, scalable video systems. You will own end‑to‑end video campaign ideation—from narrative‑led scriptwriting and storyboarding to on‑set content capture, modular testing frameworks, and post‑campaign optimization. You will ensure every video asset we launch upholds brand integrity, follows channel‑specific best practices, and is systematically built to convert. What You’ll Do Own the YouTube & Video Creative Blueprint: Serve as the strategic architect for our YouTube ecosystem (encompassing Brand, ABCDE framework, Shorts, and In‑Stream layouts) alongside CTV and upper‑funnel paid social (Meta, TikTok, Pinterest). You will establish the creative frameworks that balance on‑brand storytelling with rigorous performance metrics. Build a Best‑in‑Class Video Engine: Move beyond reactive execution by architecting scalable, modular testing matrices optimized for YouTube’s algorithm and target viewer behaviors; utilize these frameworks to guide production shoots, editors, and DCO partners, turning performance data into repeatable creative wins across the entire funnel. Bridge GTM & Upper Funnel Campaigns: Partner directly with Go‑To‑Market (GTM) seasonal teams upstream to proactively shape and plan narrative‑led campaigns, ensuring upper‑funnel video assets across streaming and social platforms are performance‑optimized and fill critical content gaps before editing begins. Pioneer GenAI Creative Concepts: Storyboard, script, and develop fully Generative AI video concepts for YouTube and CTV, partnering directly with our internal Visual AI team to execute cutting‑edge, AI‑driven video campaigns that push the boundaries of creative experimentation. Lead On‑Set Capture & Cross‑Functional Collaboration: Attend production shoots in person to record channel‑specific raw footage and interchangeable ad components (such as hook variations, product showcases, and CTAs), shifting video production from a reactive post‑production lift to an intentional pre‑production strategy. Lead Cross‑Functional & External Partnerships: Serve as the primary creative point of contact for internal YouTube/CTV media buyers, external platform representatives, and DCO video vendors, ensuring tight creative alignment with media spend and confidently presenting narratives to stakeholders. Track and Share Video Innovations: Monitor emerging creative video trends, platform algorithm changes, and format updates, systematically consolidating and sharing insights across the broader Creative Lab (including the O&O Lab) to foster a data‑driven creative culture. Mentor and Guide Creative Talent: Provide clear, actionable narrative feedback, script adjustments, and strategic storyboards to motion designers and external editors while championing modular iteration and high‑velocity testing frameworks. Leverage & Scale Creative Infrastructure: Strategically repurpose existing lifestyle, studio, 3D, and UGC assets into high‑fidelity, modular video outputs to maximize multichannel platform reach efficiently without scaling production overhead linearly. What You’ll Need 5+ years of experience in digital marketing, media buying, or growth creative strategy within a fast‑paced, high‑volume environment (such as a growth agency or an in‑house DTC/e‑commerce brand). 2‑3+ years of experience explicitly architecting performance‑driven creative strategies for YouTube (or managing YouTube media buying and optimization with a heavy emphasis on creative testing), demonstrating a deep mastery of how to design video assets for both Upper‑Funnel awareness and Lower‑Funnel direct response action. Experience with Google Ads Manager, YouTube Analytics, creative testing tools, and performance reporting dashboards. A proven ability to build on‑brand, high‑fidelity video systems that protect brand integrity while driving massive performance scale and measurable business results (e.g., site visits, view‑through conversions). Deep understanding of platform‑specific video creative best practices, including YouTube (skippable vs. non‑skippable, bumpers), CTV, Upper Funnel paid social (Meta, TikTok, Pinterest), and other emerging digital video formats. Strong creative instincts with a focus on narrative clarity, conversion, audio‑first pacing, and audience empathy. Experience working with graphic designers, motion designers, video editors, content creators, and on‑set production teams to ship high volumes of video content. Familiarity with video testing methodologies, performance metrics (VTR, CTR, CPA, ROAS), and using data to guide creative video iterations. Strong organizational skills and the ability to prioritize and manage multiple video projects across different stakeholders, GTM timelines, and external partners. Excellent verbal and written communication skills, including the ability to write high‑converting video scripts, hooks, voiceover copy, and guide copywriters on performance‑oriented copy. Comfort working in a hybrid, collaborative environment that values speed, curiosity, and creative video innovation. Bonus Experience with video creative automation platforms, dynamic creative optimization (DCO) video partners, or modular video content systems for the consistent production of a high volume of video assets. Prior experience in retail, home, or lifestyle categories. Interest and knowledge of cutting‑edge technology such as AI‑generated video tools, generative content, and AI voiceovers. Familiarity with creative tools (e.g., Figma, Adobe Premiere, After Effects) is a plus for providing clear timelines and design feedback, but this is not an editing or design role. Benefits & Perks - US Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees. No‑cost access to 2nd.MD, a virtual expert medical consultation and navigation service. Global Traveler Health Insurance through GeoBlue. 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching. Automatic enrollment into Basic Life and Accidental Death & Disability Insurance. 401(k) matching with immediate vesting. Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services. Tuition Reimbursement. Wayfair Employee Discount. Gym/Fitness Discounts (Wellhub and varying regional memberships). Exclusive access to thousands of perks & discounts through BenefitHub. Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits. Assistance For Individuals With Disabilities: Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form. We are an equal‑opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr