TikTok Creative Manager

TikTok Creative Manager

Marina del Rey, California, United States

At Dr. Squatch, we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role

Join our team at Dr. Squatch as a TikTok Creative Manager! We're looking for a strategic, creative, and highly driven individual who knows how to build and scale a brand on TikTok, with a focus on in-feed content, creator ecosystems, and account growth.

You will be a key owner of our TikTok strategy, leading creative direction and driving channel performance. This role focuses on developing high-performing content and scaling our presence, while managing external creative and Live agency partners.

You will shape how Dr. Squatch shows up on TikTok, driving creativity, performance, and community connection, while also helping elevate creative direction and growth across the broader social team.

The ideal candidate has a strong creative point of view, a deep understanding of TikTok culture, and the ability to both direct and create content.

This role will report to the Sr. Social Media Manager.

This is a full-time role with company benefits based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do

• Strategy & Ownership
  • Own and evolve Dr. Squatch's TikTok strategy with a focus on content performance, audience growth, and brand relevance.
  • Develop and execute content plans aligned with campaigns, launches, and growth goals.
  • Identify opportunities to scale reach, engagement, and revenue.
• Agency & Creator Management
  • Manage relationships with TikTok Live agencies and creative partners.
  • Source, onboard, and guide creators to produce high-performing content.
  • Provide clear briefs, direction, and feedback.
• Creative Direction
  • Develop concepts, moodboards, and briefs to guide content production.
  • Maintain a strong brand voice while pushing creative boundaries.
  • Stay ahead of trends and translate them into scalable content.
• Content Creation
  • Create and publish video in-feed content as needed.
  • Step in as on-camera talent when appropriate.
  • Collaborate with internal teams and partners to execute campaigns.
• Performance & Optimization
  • Analyze performance across content and Live streams.
  • Use insights to refine strategy and creative output.
  • Test new formats and approaches to improve results.
• Cross-Functional Collaboration
  • Partner with Social, Marketing, and Growth teams on campaigns.
  • Align TikTok efforts with broader brand goals.
  • Provide creative input to support content performance and growth.
  • Share trends and insights to improve overall social strategy.

About You

• Bachelor's Degree in Marketing, Communications, Video Production, or a related field preferred.
• 4+ years of experience creating and guiding social content, with a strong emphasis on TikTok.
• 4+ years of experience working with or directing creators, agencies, or collaborators.
• Highly comfortable performing on camera.
• Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategies.
• Strong editing and production skills using tools such as TikTok native editor, CapCut, Premiere Pro, Photoshop, or similar.
• Deep understanding of TikTok culture, trends, memes, and audience behavior.
• Excellent written and verbal communication skills with a natural ability to connect with an online community.
• A creative storyteller who can develop engaging content and scalable formats that drive growth.
• Passion for community engagement and representing a brand voice consistently and authentically.
• Energetic, witty, adaptable, and willing to take creative risks in a fast-moving environment.
• A collaborative team player who stays positive and brings a good sense of humor to the job

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.